** ARTICLE BEGINS ***

The Business Success Formula - JV x VM (7) = MTO

(c) Paul Barrs 2002

Would you just "hate" to see this message on your Website?

ERROR: MTO Server Overload. This is a 500 Billion-MB server. Massive Traffic Overload.

Wouldn't that just be wonderful? Well, maybe not. But you'd love traffic.

MTO. Massive Traffic Overload on your brand new swish bang 500 Billion-MB server.

If you're using a free web host and you plug in

JV x VM (7) = MTO

Formula, than that is exactly what may happen to you.

If you're running your own domain then you're set - JV x VM (7) = MTO formula could be exactly what you're looking for.

Let's break it down, starting at end.

*** MTO. ***

MTO stand for Massive Traffic Overload. It's one thing that most of us "Web People" don't experience. It's one thing that we love to have. The one thing that we struggle for day in and day out.

More Traffic. Massive Traffic.

The philosophy is simple. Get more people to your website, get more sales, more subscribers, more everything.

In a nutshell that is true (although here we are looking only at formula, not sales copy, product quality and so on).

So let me ask you a question: Are you currently "thrilled to bits" with your current website traffic flow?

Most likely, no.

How do I know that? Because as a Website marketing consultant, It's one common problem I encounter - day in and day out.

What can you do about it - simple answer - apply formula.

*** (7) ***

This formula is broken down in to 3 parts, each as essential to other.

VM to power of (7).

When you apply VM in this formula, you can expect your results to multiply seven-fold easily and effortlessly.

7 7 x 7 = 49 7 x 7 x 7 = 343 7 x 7 x 7 x 7 = 2,401 7 x 7 x 7 x 7 x 7 = 16,807 7 x 7 x 7 x 7 x 7 x 7 = 117,649 7 x 7 x 7 x 7 x 7 x 7 x 7 = 823,543

You've done your high school maths. You know how this works. Multiply your efforts and magnify them exponentially.

But where does VM come into it?

Very Magic? Yep. Very-fast Motor? Nope.

Viral Marketing - Bingo!

One thing that all of those products and services have in common is fact that their owners and proprietors believe in their product strongly and seek out marketing advice and expertise to promote their stuff online. A second thing they each have very much in common is that I too believe in them and support their products and services wholeheartedly. No doubts. No hesitation.

It kind of snuck up on me that I wouldn't help to sell products that I couldn't believe in when I realized that I had NOT called back online casino owner that had asked for my help. I don't actively oppose online gambling but neither do I see myself in opposite role of promoter and marketer. There is something of a distasteful vision of a carny hawker promising more than truly gets delivered (inside circus tent) inherent in gambling.

I often find myself in a similar position when visiting many job notice services for freelance professionals and review available jobs up for bid. I see jobs to promote questionable dietary supplements. If it works as well as they say it does, then it would be on every supermarket shelf, and they wouldn't need help selling a few more online. Did someone say snake oil?

More perusal of consulting positions reveals that most of those available jobs are either promoting dull, undifferentiated stuff that hasn't got a chance of being noticed OR is a last ditch effort to save a sinking business that is like all others. I won't contact companies because they are willing to throw some money at a hopeless business model - I gotta believe!

But then I turned my new revelation on it's head and looked very closely at products and services I have chosen to promote via search engine optimization, online press releases and opt-in email campaigns. I realize that I strongly, no emphatically -- believe in those products and services!

In nearly every case I have reviewed offering and found it to be something I could believe in - even if I wouldn't use it myself. I found myself saying to one client this week that I'm not his customer. Why not?! He said, surprised at my revelation. He sells oat-based bath products for sensitive skin. I smiled as I explained that my shower holds a bottle of bargain shampoo and a bar of Ivory soap that I buy in bulk at a membership warehouse.