The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google

Written by Tinu Abayomi-Paul

The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google Copyright © 2004 Tinu AbayomiPaul

You knowrepparttar scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked inrepparttar 131702 30's, 50's, or heaven forbid,repparttar 131703 300's. “Great”, you think, “I finally get ranked for a good keyword and it’s a worthless ranking”.

Not necessarily.

If you got ranked for a keyword you wanted At All,repparttar 131704 game’s not over yet. If your site’s content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How?

The first thing you want to do is find out how well you are ranked for this keyword. For Google in particular, this used to be a difficult chore. Inrepparttar 131705 old days of 2003, you’d spend your valuable time doing a search on your desired keyword, then a sub-search for your site, and crawling through pages of listings to find out exactly where you stood.

Now there is hope inrepparttar 131706 form ofrepparttar 131707 following website. Direct your browser to:

You can use this site to find out what number you come up for inrepparttar 131708 Google listings, which can be very powerful information if used correctly. If you’re ranked inrepparttar 131709 top 1000, you have a shot at raising your listing for that page by tweakingrepparttar 131710 page to be a little more relevant.

So, secondly, you have to know how good a shot you have at getting a better listing. Go to:

I posted a tip about this a month ago, and it’s also inrepparttar 131711 free optimization Guide I releasedrepparttar 131712 week of March 7th. It tells you how hard it is to rank well for certain keywords in Google. You’ll need a free Google API key to use it.

Now that you know your chances,repparttar 131713 third piece of information you need to know is how much traffic you can expect. Digital Point has a free tool that gives an approximation of how many hits per day a good ranking gets. Access it here:

Okay, let’s say everything checks out so far. You rank inrepparttar 131714 top 1000. The term you want won’t be that hard to get, and will get you enough traffic per month to justify your efforts.

How To Create A Stunning Drop Capital Effect On Your Web Pages

Written by Jason Lewis

How To Create A Stunning Drop Capital Effect On Your Web Pages

Drop Capitals are frequently used in many newspapers, books and magazines inrepparttar offline world. You will frequently seerepparttar 131700 large capital letter sinking down intorepparttar 131701 first paragraph of articles, stories and chapters inrepparttar 131702 majority of publications you come across.

The drop capital givesrepparttar 131703 page a nice finishing touch, and certainly adds a more professional looking feel.

Online,repparttar 131704 drop capital looks just as good on web pages as it does in print. The only drawback is that you can easily getrepparttar 131705 whole effect wrong, and end up with a less than appealing result.

The wrong way...

When most people attempt to create a drop capital effect on a web page, they usually just enlargerepparttar 131706 first letter by a few font sizes and make it bold.

If you do this on your own web page, you will notice that instead of a 'drop' capital effect, you end up with an odd looking letter which sticks up aboverepparttar 131707 rest ofrepparttar 131708 paragraph, and just looks out of place.

The right way...

There are essentially, two parts to creatingrepparttar 131709 drop capital effect.

Step #1 -

You need to create a drop capital image using some graphic software.

You can use any standard piece of graphic software like Paint Shop Pro, Fireworks, or Photoshop.

The drop capital image should ideally be big enough to drop down between 2-4 lines of text, depending on your preference.

You should ensure thatrepparttar 131710 top of your drop capital image is level withrepparttar 131711 top ofrepparttar 131712 text next to it. The bottom ofrepparttar 131713 image should also be level withrepparttar 131714 bottom ofrepparttar 131715 lowest text next to it.

This is reallyrepparttar 131716 hardest part of creating a drop capital effect. It can be very easy to makerepparttar 131717 image just a bit too big, or a bit too small. You may find that it will take a bit of trial and error to make it look just right. However,repparttar 131718 extra effort will pay off, asrepparttar 131719 end result will be worth waiting for.

One thing to note: As with any image, a drop capital image can slow a web page ifrepparttar 131720 file size is too big. To help reducerepparttar 131721 file size you should save it as a '.gif' image. For even better results you should try to optimizerepparttar 131722 '.gif' image as well by reducingrepparttar 131723 amount of colors being used.

Cont'd on page 2 ==> © 2005
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