The Bottom Of The Food Chain

Written by Richard Lowe

I have nothing against a company trying to make an honest dollar in exchange for a useful service. After all, that is why companies are in existence.

Those internet companies which provided free services and based their existence on supporting those services with advertising are having a tough time right now. The advertising model is based upon network television's success at providing free programming in exchange forrepparttar viewing of advertisements.

The most significant issue with this model (on both television andrepparttar 134432 internet) isrepparttar 134433 fact thatrepparttar 134434 customer is notrepparttar 134435 viewer or user. The customer isrepparttar 134436 advertiser. The actual user ofrepparttar 134437 service isrepparttar 134438 commodity which is being sold. That's whyrepparttar 134439 Neilson ratings are so important torepparttar 134440 network stations - they determine how many viewers are watching so that commercial time can be sold. The higherrepparttar 134441 rating,repparttar 134442 more likely sales are to occur andrepparttar 134443 higherrepparttar 134444 rates can be.

The model gets even more convoluted with services such as GeoCities and Egroups. You see,repparttar 134445 model normally has three components:repparttar 134446 company sellingrepparttar 134447 advertising (such as Yahoo), repparttar 134448 advertisers (the real customers), andrepparttar 134449 users (the viewers ofrepparttar 134450 ads). Egroups and GeoCities adds a forth grouping.

This isrepparttar 134451 content providers. In network television, content is purchased directly byrepparttar 134452 networks and carefully planned to be of maximum desirability to advertisers. Inrepparttar 134453 case of Yahoo and similar companies,repparttar 134454 content is created by a legion of volunteers, all more or less industriously working to make money forrepparttar 134455 corporate machine.

Who are these content providers? Why, anyone who has a web site (inrepparttar 134456 case of GeoCities) and runs a mailing list (inrepparttar 134457 case of egroups). As you create web pages or send emails you are actually giving content torepparttar 134458 company, in which they place advertisements. People look at your content and viewrepparttar 134459 ads.

Unfortunately, in this modelrepparttar 134460 content providers are not worth much torepparttar 134461 company. After all, there are plenty more where they came from. Someone will always want a free web site or mailing list or whatever in exchange forrepparttar 134462 showing of ads.

That isrepparttar 134463 main reason whyrepparttar 134464 service from companies with this model tends to be exceptionally poor -repparttar 134465 content providers are repparttar 134466 lowest critters onrepparttar 134467 food chain.

This is very easy to see. Let's say someone puts up a web site on one of these free providers which has some questionable content, perhaps not exactly in violation ofrepparttar 134468 terms and conditions but it could be interpreted that way. You will find thatrepparttar 134469 web site will be deleted immediately and without warning onrepparttar 134470 first email complaining of a violation. There is usually no investigation, no appeal and no recourse forrepparttar 134471 webmaster.

How to Choose a Web Hosting Service!

Written by Tracy Perrin

1. Support. Is there really anybody there? Send them a question by email and see how long they take to respond. You want to know if they'll be there when you need them. Some offer 24-hour support and a few will respond quickly. Speedy customer service is rare and indicates a superior service. I think that this isrepparttar single most important consideration. Also, check outrepparttar 134431 quality of their online documentation.

2. Server performance. You want a server that is reliable and fast. There is a free tool available that allows you to evaluate this before making a decision! will measurerepparttar 134432 speed of access for all facets of access (network speed, DNS lookup, connect time, download time, and absence of timeouts). The "download time" statistic isrepparttar 134433 most important single item to compare. Collect your list of candidate hosting services and run side-by-side tests of allrepparttar 134434 candidates. Sample during peak and non-peak times for optimal comparison.

3. Are they familiar withrepparttar 134435 application you plan to use? If you're planning to use a particular application that requires special setup parameters (such as Online Merchant, a popular online store), make sure your potential host is familiar with repparttar 134436 application. Otherwise you may find yourself spending a great deal of time trying to figure out how to configure it - perhaps never succeeding!

4. Traffic allowance. Compare your traffic allowances. Some services give you a small limit onrepparttar 134437 amount of material that can be downloaded from your site each month and charge you large amounts when that limit is exceeded. Some offer huge traffic allowances (several thousand MB/month, where 1,000 MB = 1 GB) forrepparttar 134438 same price as others that limit you to a few hundred MB/month. Sure you probably need less than a hundred MB/month now, but why put yourself in a position where you have to move when your traffic takes off? Plan ahead and allow for growth.

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