It is a known fact that a majority of people that undertake a work at home business do not achieve real success. There are several reasons for this, but one of primary reasons is that these people get frustrated and do not allow themselves enough time to succeed.

In early going, one of most difficult things about developing a new home based business is dealing with emotional roller coaster that can result from highs (successes) and lows (temporary setbacks) you are almost certain to experience. Once you have done research and decided on a particular home based business opportunity, you really need to focus on persistence and realize that any real business will not just automatically become successful in a matter of days or weeks. You should be prepared to give it your best sustained effort for at least 6 to 12 months in order to begin to build a solid business base and begin to see some good income.

Highs and lows were something that I began to notice when I first started a home based business. I have many years of top level management experience in "traditional" corporations and have experienced lots of business cycles (corporate "ups and downs"), but natural "ups and downs" that occur in a home business (particularly in early stages) can be brutal from an emotional standpoint if you don't prepare yourself in advance for fact that it is a basic law of nature...it will be a rocky road until you have spent enough time and effort to build your business to a level that sort of smoothes out peaks and valleys.

1. Freedom?

A dog’s loyalty is sometimes viewed as boring while a cat’s freedom can be so much more intriguing… Although sense of security, of home sweet home, can be reassuring, a niche is strangely enough something professionals resist, in a way not unlike a bachelor resisting commitment and marriage. The thought might be that it is too limiting to have just one relationship, one niche, when they are so many attractive possibilities… How can I pick?

2. Until Death Do Us Part

And why tying knot when there are so many risks to not liking your niche after a while? Maybe advantages, call them “bones,” don’t have enough marrow to decide someone to say “I do…” Once you are no longer afraid that your niche might be difficult to choose, you may find yourself concerned that this commitment is a forever thing, that you won’t ever ever be able to move again! I believe this is termed a case of “cold feet!”

3. Decisions, Decisions…

Possibly, you have narrowed your choices down to two prospects; a blond, and a brunet, and your heart is balancing between both… Maybe it is that your niche is to cater to artists, and to engineers… One has qualities other hasn’t. See if you can assess what those two “beauties” have in common, ways they are similar… 4. Oh, Oh, I Need You So…

Now that you have surrendered to wisdom of finding your niche, ask yourself: Where are you most needed? Where can your work be most appreciated? Where are people whose dreams would be fulfilled by your offering, whose hunger would be nourished by your gift, whose challenges would be soothed by your talents? Who is it natural, easy and fun for you to serve?

5. A Match Made In Heaven

After a while, you may start noticing recurring themes, and feel that you are consistently at right time and right place. You will recognize patterns, and decipher who is naturally drawn to your talents. Your niche is place where you have a natural advantage because you're in flow of life. The poet says: ”Today may be day when I meet Beloved…” Today may be day when your niche comes to you…

6. I And My Beloved Are One…