Whether you run an online or off-line mail order business one thing all businesses need are customers.
So how do you go about getting customers?
Well in snail mail order business you could run ads in business opportunity magazines, or you could go direct mail renting mailing lists.
Online business works something same you can post your message on Newsgroups or Free For All sites.
To promote my latest opportunity I recently rented a mailing list of 200 fresh business opportunity seekers supplied on sticky labels.
Out of 200 names and addresses at least 30 of them were regular advertisers in UK business opportunity magazines, another 10 had business names and addresses but biggest surprise was finding my own name and address on list.
After I discarded useless names I sent my offer to rest of list and had a 0% response to mailing. The whole mailing had been a complete waste of time and money.
It wasn't until later that I found out why my response was so low.
I ran a small classified ad in around 10 business opportunity magazines and small adsheets for a month and coded each ad to see which publications were bringing in best response.
I got a reasonable response from all ads for up to two months.
After two months I was still receiving replies from these ads but instead of further information requests these replies were filled with business opportunity leaflets and had a sticky label on envelope.
Someone was going through these publications and compiling a mailing list and I could tell by different codes on labels to which publication was renting my name.