From Ebay Zero to Power-Selling Hero: Using Feedback Effectively
When I talk about feedback to new Ebay sellers, I usually compare it to having one note posted on door of a brick-and-mortar business for every transaction. At almost any business--no matter how bad service--you would have a lot of positive transactions; and thus a lot of positive notes. As a potential shopper, you probably wouldn’t bother to read all of these positive notes. Instead, you’d look to see if there were any negatives.
If you were planning to eat at a restaurant and you found a bunch of notes in big, red marker that said food was moldy; waiter dumped hot coffee on me on purpose; and manager chased me out of store with a gun, you probably wouldn’t go there--or at least you’d think twice about it.
And likewise, if you wanted to buy an engagement ring, but you found a number of notes on local jeweler’s door that said I bought an engagement ring. The diamonds were fake. And owner refused to give me a refund, you would drive out of town to another jeweler.
Feedback is a powerful tool that will ensure either your success or failure selling on Ebay. This is why it is so important to use feedback carefully. You should do everything possible to see that each of following happens: 1) every buyer gives you feedback; 2) all of that feedback is positive; and 3) every dispute or misunderstanding is resolved, resulting in: a) positive feedback, b) mutually-withdrawn feedback, or c) neutral feedback.