The "Big3" Points to selling on the Web (part 2)

Written by Glenn Ducharme


Ok in my last article I spoke aboutrepparttar "Big 3" points to selling onrepparttar 116473 web

Point 1 develop a great product

Point 2 write a Website that SELLS with deadly effectiveness

Point 3 attract targeted customers (i.e., traffic) torepparttar 116474 site.

We will cover point #1 "develop a great product" and how it relates to point #2, since I only touched on this briefly in my last article.

Before you can successfully market products onrepparttar 116475 web, you first need to change your mindset from selling to preselling customers. Preselling is taking a product and writing good sales copy "from your own words" and not copy and pasting sales copy for your products. Why? Because everyone else who promotesrepparttar 116476 same product(s) is probably doing it too. You can not expect your customers to click through on sales copy they have seen on 10 other sites they visited it just reinforces that being sold feeling. Which is why I am not an advocate for using flashy ad banners, while they do generate click through they don't put your customers inrepparttar 116477 buying frame of mind. Just think about this, if you did generate sales with banners, how many ofrepparttar 116478 clicks actually converted into a sale? What happened to allrepparttar 116479 clicks that didn't convert, they most likely bought from your competitor. Typically banners give your customerrepparttar 116480 feeling of being sold which is notrepparttar 116481 MWR you want. MWR (Most Wanted Response) is what you want your visitor/customer to do while on your site. I know your saying, I want them to buy something from me. No, that will berepparttar 116482 second MRW response you want. The first is, to get your customer inrepparttar 116483 proper frame of mind to getrepparttar 116484 click through to your merchants site, purchase a product, sign up for your newsletter etc.

Which Type of Fear Might Be Holding You Back from Success in Business?

Written by Vishal P. Rao


Good ideas are literally "a dime a dozen". Individuals conceptualize revolutionary new products and new services with each passing minute of each day. Although there is such a steady stream of ideas that can be marketed successfully and developed into a lucrative business, there are actually few new businesses that make it pastrepparttar "initial stages" into actual existence.

Why is this, and what factors contribute torepparttar 116472 abandonment of great ideas that could've possibly nettedrepparttar 116473 creators a small fortune?

There seem to be two major psychological forces at work when a great idea is abandoned before completion or a business fails for no apparent reason. These two psychological syndromes are:

1. Fear of Success 2. Fear of Failure

It is a very frightening prospect to start and maintain a home-based business. There's no doubt about that. And every business owner feelsrepparttar 116474 "fear" of being responsible for their own destinies, and for their own futures. It's quite common, to be somewhat nervous and stressed about our businesses, especially inrepparttar 116475 beginning.

Conquering this fear is a necessity, however, as no one can be effective in a business if they allowrepparttar 116476 fear to overwhelm them.

Fear can be "healthy" in a way, as it can keep an individual alert and aware of any failures ofrepparttar 116477 business, which thwarts problems before they start. Fear can also be "unhealthy" when an individual experiences such fear that it leads to inaction andrepparttar 116478 business never really gets offrepparttar 116479 ground as a result.

The two fears above seem to berepparttar 116480 most prominent among new business owners. Inrepparttar 116481 first, Fear of Success, a new business owner may have a great idea, and may develop every facet ofrepparttar 116482 business thoroughly, yet they never seem to "open"repparttar 116483 doors ofrepparttar 116484 business. They may find excuse after excuse, why they can't really putrepparttar 116485 business into play, although all facets ofrepparttar 116486 business are established. They may find that they run into repeated crises in their lives, sickness of themselves or a loved one, disasters that are not "really" disasters crop up repeatedly. This is simple Fear of Success, and part of a psychological pattern.

Although crises do occur to us all, we go on with life despite these, and no one has crises that are continuous. A business owner with this syndrome is merely afraid that success will "change" their lives and they are afraid they won't be able to cope withrepparttar 116487 changes. Of course, success will change someone's life. However,repparttar 116488 Fear of Success can be so overwhelming, that some new business owners simply letrepparttar 116489 business fall byrepparttar 116490 wayside, thereby ensuring its failure. After all, ifrepparttar 116491 business fails to get started or to succeed, they never have to facerepparttar 116492 reality of their "Fear of Success".

The second fear is just as detrimental asrepparttar 116493 Fear of Success. This fear isrepparttar 116494 Fear of Failure. This fear seems slightly more common and is characterized byrepparttar 116495 inability of future business owners to even get "started" with any plans or any concrete method of establishing a business. They constantly procrastinate in evenrepparttar 116496 most simple of business chores. They fail to ever establishrepparttar 116497 business in any way, and forrepparttar 116498 most part are always promising to "start tomorrow", only tomorrow may never come. They also may jump from "idea to idea" always hatching a new plan forrepparttar 116499 next great business. Unfortunately,repparttar 116500 plans arerepparttar 116501 only thing that is ever hatched, as nothing concrete ever materializes. They can be seen by their family and friends as mere "schemers"/ "daydreamers".

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