Although search engines have been around since beginning of Web, many businesses (large and small) are just now waking up to gigantic benefit search engines provide. What other medium gives you - at absolutely no cost whatsoever - a way to drive unlimited traffic to your site? None. That’s why, once people understand search engine optimization (SEO), they get hooked!I want to give you some basics to follow in order to help get your site ranked at top of popular search engines like Yahoo! and Google. I also want to provide you with some exceptional resources so you can further your SEO education in future.
What Is Search Engine Optimization?
SEO is process of creating a Web site that fosters design, coding, copy, and link-building elements search engines most like to see. Through process of SEO, you can develop a site (or alter an existing site) so that engines will move you up to top of search results. That means people who are actually looking to find what you have to sell will click to your site before your competition’s.
How Does SEO Work?
There are three fundamental parts to SEO equation: coding, copywriting, and link popularity.
Coding is manipulation of your HTML code so that it is clean, uncluttered, positioned correctly, and easily accessible to search engine spiders and bots. You want to be sure most important information to spiders is located up top where they can quickly and easily find it. You also want to ensure that java scripts and other such coding are moved out of spiders’ way.
Copywriting relates to text on your site. Search engine copywriting pertains to being able to write in such a way that you include your primary keyphrases in strategic places so that you get most "points" from engines.
Link popularity deals with how many sites have links that point back to your site (and vice versa). The theory is, that if others think highly enough of your site to link to it, your site must be of good quality.
When you have a good combination of all three primary elements, you stand a much better chance of ranking high with engines.