Although search engines have been around since
beginning of
Web, many businesses (large and small) are just now waking up to
gigantic benefit search engines provide. What other medium gives you - at absolutely no cost whatsoever - a way to drive unlimited traffic to your site? None. That’s why, once people understand search engine optimization (SEO), they get hooked!I want to give you some basics to follow in order to help get your site ranked at
top of popular search engines like Yahoo! and Google. I also want to provide you with some exceptional resources so you can further your SEO education in
future.
What Is Search Engine Optimization?
SEO is
process of creating a Web site that fosters
design, coding, copy, and link-building elements search engines most like to see. Through
process of SEO, you can develop a site (or alter an existing site) so that
engines will move you up to
top of
search results. That means people who are actually looking to find what you have to sell will click to your site before your competition’s.
How Does SEO Work?
There are three fundamental parts to
SEO equation: coding, copywriting, and link popularity.
Coding is
manipulation of your HTML code so that it is clean, uncluttered, positioned correctly, and easily accessible to
search engine spiders and bots. You want to be sure
most important information to
spiders is located up top where they can quickly and easily find it. You also want to ensure that java scripts and other such coding are moved out of
spiders’ way.
Copywriting relates to
text on your site. Search engine copywriting pertains to being able to write in such a way that you include your primary keyphrases in strategic places so that you get
most "points" from
engines.
Link popularity deals with how many sites have links that point back to your site (and vice versa). The theory is, that if others think highly enough of your site to link to it, your site must be of good quality.
When you have a good combination of all three primary elements, you stand a much better chance of ranking high with
engines.