The Best Design for your PopUp Display

Written by Rick Hendershot, M.A.


A PopUp Display is essentially a backdrop used to give your floor space definition and focus. Because it normally coversrepparttar entire back "wall" of your space, a properly designed PopUp Display provides yourepparttar 100861 opportunity to make a bold statement about your company and your most important product or service. This is why booth design is important.

When designing more extensive trade show booths — ones that occupy larger amounts of space —you must give considerably more attention to such things as position onrepparttar 100862 floor, relationship to other exhibitors, orientation relative to other major exhibitors, traffic flow, etc. For larger booths, trade show booth design is almost a different ballgame. A larger booth must be planned in at least three dimensions, and viewed from all sides. It must provide general display values when viewed as a whole, atrepparttar 100863 same time as creating as many functional display-areas-within-a-display, as space and budget allow. Ideally it will be strikingly creative, as well as beautifully functional. It will attract visitors by proclaiming your presence and your essential message, while giving yourepparttar 100864 space and tools to interact with them one-on-one.

A PopUp's mission in life is much less grand, but many ofrepparttar 100865 functional characteristics mentioned above should also be kept in mind. Of course it is possible just to throwrepparttar 100866 popup up againstrepparttar 100867 back wall, stick a table in front of it, spread our your brochures, and away you go. But you can do better than that.

First, since you want to maximizerepparttar 100868 dramatic graphic impact of your PopUp, you probably won't want to clutterrepparttar 100869 area directly in front of it. Yes, you have limited space to work with. But rather than putting a table directly in front of your most valuable asset (the PopUp), it is usually better to create two separate areas to either side. If you will be workingrepparttar 100870 booth alone, then have a "distribution area" onrepparttar 100871 "incoming" side (the side most ofrepparttar 100872 traffic comes from), and a "sales area" onrepparttar 100873 other side of your space. This will help both you and your visitors. They will be able to pick up brochures, samples, etc. fromrepparttar 100874 distribution area without intruding on your one-on-one conversations taking place inrepparttar 100875 other area. And you will be able to have at least a semblance of "privacy" — as if this were possible at a trade show — when you pitch your more important prospects.

If there are two of you workingrepparttar 100876 booth, then you should have two self-contained sales stations — one on either side. In other words, make use of your space intelligently. Don't clutter uprepparttar 100877 middle, if you can help it.

Which brings us torepparttar 100878 design ofrepparttar 100879 PopUp

I've suggested that you PopUp should do double-duty as both a backdrop, and your most important vehicle for promoting your company's presence and your "Primary Product Message". Stand back from your display for a second and look at it fromrepparttar 100880 perspective ofrepparttar 100881 casual passerby. What is he or she most interested in?

Your Own $2 Rolling Billboard

Written by Buster Klingemann


Do you ever wonder how you can advertise your business more?

Have you ever thought about renting a billboard to advertise your website?

Have you ever checked into how much it cost to rent a billboard for one month? Wow, they're very expensive. At least a couple thousand dollars.

Well here's a much cheaper way to let people know about your business, every where you go.

You can use you car.

Why not?

People are always onrepparttar go. And to get somewhere they usually have to take their car. So why not use your car, to do a little advertising? Buses do. Taxis do. So can you.

You can buy one of those license plate holders with your web address on it. The ones that you put around your licence plate. But they're usually in such small print. How do you know if people can even see them?

There's a much better way.

One that I guarantee you, everybody that passes you onrepparttar 100860 road, or sees you inrepparttar 100861 parking lot, will Know about your website.

Go to a local office supply store, and buy some ofrepparttar 100862 white 2" stick on letters. They're usually only a couple of bucks for a whole package of different letters. For what you need, there should be more than enough different letters in one package.

Selectrepparttar 100863 letters of your web site address. And stick em torepparttar 100864 back windshield of your car. Be sure and putrepparttar 100865 letters up nearrepparttar 100866 top of your windshield, so as to not block your view outrepparttar 100867 back.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use