Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in Search Engines. The competition has increased one thousand times over since then, with billions of Web sites existing online now, making for some very stiff competition in area of Search Engine placement and rankings.

This increase in competition has given rise to many different styles, and many different methods of Web site optimization. Optimization is simply method of making a Web site "Search Engine friendly", by using methods of enhancement that will increase rankings and placement by placing Web site higher in SERPS (Search Engine Results Pages).

Everything from software to increase rankings and placement, to Search Engine Management and Marketing Firms exist, with many online merchants becoming confused about what or "whom" to use and how to effectively use various services to increase rankings and placement.

The real battle seems to exist between those that favor "Organic SEO" as opposed to those that prefer "Non-Organic SEO". The term "organic" itself is defined by Webster's Dictionary as: instrumental; acting as instruments of nature or of art to a certain destined function or end (Webster's: 1913: 3).

"Organic SEO", also called "Natural SEO", is most time consuming, and most tedious method of optimization for placement and rankings. However, it is prone to longevity of results, as it has a focus on content, meta-tag enhancement using proper descriptions, keyword enhanced copy within appropriate specified densities of Search Engines, and link exchanges. In addition, keyword dense reports, articles, and other content materials are usually added in a routine fashion to a site to maintain densities necessary and increase rankings and placement.

Webmaster Beware- Submitting your website to major search engines too often can get your website banned completely from those all important major search engines, like Google, MSN, Yahoo and Alta Vista.

Let’s face it, everyone wants coveted top position in their respective category on all major search engines. Getting there requires a lot of tweaking of your meta tags, reciprocal linking to sites with high page ranks, and of course submitting your site to search engines, either manually or utilizing a service to do it for you.

Submitting your site manually is a long a tedious operation, often requiring more time than you had planned on spending just to submit to 30 or less search engines. Submitting your site manually is not recommended.

Using a free service to submit your site is next option you have for getting your site to internet. The only problem with this method is that you get listed on only a few engines and, you sacrifice your email address to spam gods and become a part of millions of poor souls who can never get any rest from nasty spam vermin that will prey on you for rest of your natural born life. In addition, it becomes very hard to track how often you have submitted your site to search engines in first place.