The Benefits of Online PortfoliosWritten by Jesse S. Somer
If you’re an up and coming graphic/web designer just out of university, you’ll know it’s quite hard to break into workforce. You have to contact employers one by one, spend your time traveling and lugging your portfolio to their offices. Well, things have changed, and for better let me tell you. Now you can make your own on-line portfolio on Internet, and send its web page address to numerous design companies at once so they can all see your work easily. You don’t even have to leave your house and organizations all over world can access your work easily.Individual businesses will get to know your particular style and your capabilities. It’s exactly like having an interview but with no schedules to have to adhere to and they don’t have to meet you in person! You might even consider leaving your MSN address so people can conference with you instantly. As quality of web sites are reaching great heights, you can exhibit very detailed artworks in full color and if you gain a little technical knowledge (easily attained) you can even make them interactive. You can also have links to graphics sites that you admire giving employers and potential clients knowledge about what truly drives you. The amazing factor in equation is idea that you’ll be sharing your identity with wider community at large. If one graphics company feels your work doesn’t suit their style, they may have friends in industry who they know will be interested, thus using age old ‘word of mouth’ technique to get you out there. Other people that see your site can help you get work as well. They don’t have to be in industry to see that your art is worthy of their projects.
| | Naming Names... How to Name your BusinessWritten by Maya Sunpongco
Sometimes best inspiration comes from hearing about deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...First purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business. Then gathered supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus. Let brainstorming begin! I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me. ::: Start List ::: • "grill - where ideas sizzle" • "water cooler" ...sidenote: i thought that's where people really talk openly • "feedbag - serving up ideas" • "your market draw" ...sidenote: i don't know how i got here • "evoke" ...sidenote: now i'm just writing words, synonyms • "persuade"...sidenote: this is where dictionary & thesaurus come in
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