Pay Per Click Search Engine ads are one of most cost-effective ways of targeted internet advertising. According to Forbes magazine PPC Search Engine advertising accounts 2 billion dollars/year which is expected to increase to 8 billion dollars by 2008.This article explains how easily you can profit from this 2 billion dollars industry.
But what are Search Engines?
A Search Engine is special database-driven web site designed to index and categorize internet addresses. Search Engines focus to help people to find information stored on Web.
There are four basic types of Search Engines: Crawler-based (automatic), Human-powered Directories, Meta and PPC (Pay-Per-Click).
Although most of Search Engines that operates today shall be classified as Hybrid Search Engines because it has become extremely common for two or three types of gathering and ranking results to be utilized for presenting them on results pages to end user.
How PPC Search Engines work?
PPC Search Engines create listings and rate them based on a bid amount web site owner (advertiser) is willing to pay for each click directed from that Search Engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase. The highest bidder for a certain keyword or phrase will have their site ranked #1 in Pay-Per-Click Search Engine results followed by second and third highest bidder, up to hundreds or even thousands, for same keyword or phrase. Due to bidding process required to get your site ranked, PPC Search Engines are also known as Pay-For-Placement Search Engines, as ads will appear prominently on results pages based on dollar amount (bid) you will agree to pay for each click.
Affiliate Programs and PPC Search Engines:
Most affiliate programs only pay when a sale is made or a lead delivered after one of visitor’s clicks through from your site. Depending on program, your web site content and traffic target, earnings may be slightly different.
The reason why you should consider joining a PPC Search Engine affiliate program is that it is much easier to earn from PPC Search Engines than other affiliate programs. You will earn from your visitor’s click-thru’s to an advertisers site and not per sale or action.