The Be All and End AllWritten by Pamela Geiss
Do you find yourself looking at ads or surfing and finding "the perfect Internet business" (according to them), rushing to sign up, rushing to advertise, so enthused. Then tomorrow you find something else and "viscious" cycle starts all over. This is called overload. There are so many products and offers on Internet. We are not used to having this many choices. Before Internet, which is really still a very new concept, we didn't have many choices about jobs and ways to make money. Your choices were limited to how far you could drive and what was offered in your area. Now your choices are becoming limitless. Now you are overloaded with options and they all are made to look like "be all and end all" solution to your future. Many of them can be just that. Some of them are just "hype". But in reality, there are many, many good options out there that really could be your "be all and end all". The reason many of these choices end up not being your "be all and end all" is not because they were bad choices. It's because you lost your zeal you had upon finding them and gave up. Or if you didn't give up, you lost your forward motion on them, setting them aside to go on to something else. Try to remember that you are only one person. You can only do so much AND DO IT WELL. You might be able to handle a lot, but you don't want to just "handle" it - you need to do it WELL! You keep hearing about keeping focused. What they are telling you is not only to keep focused toward what goals you have set for yourself, but also on what businesses you are going to run. As you may or may not know, I run LotsaPerks, an online advertising agency focusing in targeted visitors. As you also may or may not know, I am involved in other side businesses. This is also known as having multiple streams of income. BUT, and this is important part, MY MAIN FOCUS is LotsaPerks and running my LotsaPerks Newsletter. A good 75% or more of my time on computer is spent working at business for LotsaPerks.
| | STOP THINKING IN A BOXWritten by Pamela Geiss
When advertisers on Internet think about ways to advertise, they tend to think ezines, banners, text links, opt-in lists, guaranteed visitors, targeted leads, FFA pages, classifieds, etc. Now all these ideas are good and all work with various degrees of success. But what have they forgotten? In order to be truly successful in advertising, you need to advertise "from both ends". For example, say you want to sell romance books on Internet. Where are places you should be advertising? First you should start with ezines, opt-in lists, guaranteed visitors, targeted leads and even FFA lists, but where else? Think. Where else could you run into people who would be interested in these kinds of books? How about sites where people go to find a date? Contact these sites and see how much they charge for advertising. If your budget won't handle their charges, ask them if they will do an exchange with you - you advertise their banner on your site in exchange for their advertising yours. Or offer to give them a cut of any books they sell for you on their site.
|
