The Backbone of All Internet Promotion

Written by Joe Bingham

There is an interesting phenomenon that should really give you some insight as to what you should be doing in terms of promotion.

As an ezine publisher, I really believe I get to see everything. No, I don't know everything, but I do get exposed to everything.

I've noticed a funny thing, however. The Internet is full of "how to promote" manuals, ebooks, reports, programs, email courses, and sites. Often times, I meet up with people that are selling these 'how to promote' items, and guess what it is a lot of them ask me?

That's right, how to promote! How do they get more traffic? What do I think isrepparttar best form of promotion?

Now that's ok, I'm not complaining, but can you see a couple of conclusions that might be drawn from this occurrence?

One, apparently none of these 'how to promote' items have allrepparttar 125100 answers, and two, ezines arerepparttar 125101 answer. That's right, eventually everything and everyone comes torepparttar 125102 ezines.

Where do you see ads for buying guaranteed visitors? In ezines, right? Now if those places could get allrepparttar 125103 visitors they wanted from their own guaranteed visitor service, would they be advertising in ezines?

What about search engines? Where do people learn more about usingrepparttar 125104 search engines? In ezines, right? And even when you find a site through a search engine, what do allrepparttar 125105 successful marketers have on their sites? That's right, a subscription box for their ezine or newsletter.

Basically,repparttar 125106 formula for successful promotion is one, get an email address then referrepparttar 125107 person to your site, OR get them to your site and then ask for an email address.

Now, what'srepparttar 125108 best way to get someone on your email list? Offer them something of value, right?

Ok, so what valuable items can you offer that will give yourepparttar 125109 best repeat contact? Free ebooks give you only one contact with a person. Sending them a free report or auto responder course gets you 1 to maybe 12 contacts with them. Now, how long can you stay in contact if they opt in to your ezine? Sure there isrepparttar 125110 unsubscribe option, but until that is taken contact is unlimited, right?

Now, what about effectiveness in promotion? The best way to promote your business is to get it mentioned in front of people that are actually reading. Now, I know not everybody reads my ezine every time they get it, and in fact some I know signed up for a free ad and have never read it. Oh well, that's their loss.

How To Get Free Media Publicity

Written by Michael Low

The most basic way to getting your business mentioned inrepparttar media is to dispatch a press release. Almost all mass media (newspapers, magazines, radio and tv) accept press releases.

A significant portion ofrepparttar 125099 news and stories published throughrepparttar 125100 mass media originates from press releases. You can use press releases to announce a new website, expansion of existing business, change in key appointments orrepparttar 125101 launch of a trade event.

In this article, I'll reveal to you five most important PR success tips that every press release should incorporate.

PR Tip #1. Never Pitch

The biggest PR mistake which people make when they write their press release is to write it like a sales letter. They try to sellrepparttar 125102 benefits,repparttar 125103 low price,repparttar 125104 discounts, rebates, etc.

Editors who receive press releases are not interested in sales pitches. Their job is to present news worthy stories to their audience.

Instead of pitching 101 benefits of buying your latest product, tellrepparttar 125105 editors in plain English why their audience will be interested in your story.

We read and hear all kinds of news daily. They don't sound like product pitches - they are news! That's what editors want - news!

PR Tip #2. Make It News Worthy

Examine your story from all possible angles. Which angle would make a juicy story that appeals to your targeted media audience?

Here's an example. Your beverage company just launched a new website and you want to get it mentioned inrepparttar 125106 media. How do you make your story news worthy?

Perhaps on your new website you are offering a complete online guide torepparttar 125107 best restaurants inrepparttar 125108 state. That's your news angle!

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