As an ezine publisher, I really believe I get to see everything. No, I don't know everything, but I do get exposed to everything.

I've noticed a funny thing, however. The Internet is full of "how to promote" manuals, ebooks, reports, programs, email courses, and sites. Often times, I meet up with people that are selling these 'how to promote' items, and guess what it is a lot of them ask me?

That's right, how to promote! How do they get more traffic? What do I think is best form of promotion?

Now that's ok, I'm not complaining, but can you see a couple of conclusions that might be drawn from this occurrence?

One, apparently none of these 'how to promote' items have all answers, and two, ezines are answer. That's right, eventually everything and everyone comes to ezines.

Where do you see ads for buying guaranteed visitors? In ezines, right? Now if those places could get all visitors they wanted from their own guaranteed visitor service, would they be advertising in ezines?

What about search engines? Where do people learn more about using search engines? In ezines, right? And even when you find a site through a search engine, what do all successful marketers have on their sites? That's right, a subscription box for their ezine or newsletter.

Basically, formula for successful promotion is one, get an email address then refer person to your site, OR get them to your site and then ask for an email address.

Now, what's best way to get someone on your email list? Offer them something of value, right?

Ok, so what valuable items can you offer that will give you best repeat contact? Free ebooks give you only one contact with a person. Sending them a free report or auto responder course gets you 1 to maybe 12 contacts with them. Now, how long can you stay in contact if they opt in to your ezine? Sure there is unsubscribe option, but until that is taken contact is unlimited, right?

A significant portion of news and stories published through mass media originates from press releases. You can use press releases to announce a new website, expansion of existing business, change in key appointments or launch of a trade event.

In this article, I'll reveal to you five most important PR success tips that every press release should incorporate.

PR Tip #1. Never Pitch

The biggest PR mistake which people make when they write their press release is to write it like a sales letter. They try to sell benefits, low price, discounts, rebates, etc.

Editors who receive press releases are not interested in sales pitches. Their job is to present news worthy stories to their audience.

Instead of pitching 101 benefits of buying your latest product, tell editors in plain English why their audience will be interested in your story.

We read and hear all kinds of news daily. They don't sound like product pitches - they are news! That's what editors want - news!

PR Tip #2. Make It News Worthy

Examine your story from all possible angles. Which angle would make a juicy story that appeals to your targeted media audience?

Here's an example. Your beverage company just launched a new website and you want to get it mentioned in media. How do you make your story news worthy?