The BIG Website Traffic Lie!

Written by Grady Smith

You’re being lied to.

Everywhere you turn someone’s pushing down your throatrepparttar belief thatrepparttar 127465 secret to earning big money online is to drive tons of traffic to your site.

But I’m here to tell yourepparttar 127466 truth.

Even thought traffic is huge,repparttar 127467 real “secret” is converting more of your visitors into buyers. You do this by crafting yourselfrepparttar 127468 best grab them byrepparttar 127469 throat sales letter and proposition, and you make it downright impossible forrepparttar 127470 majority to refuse.

Just look atrepparttar 127471 facts, and you berepparttar 127472 judge…

Imagine you’re driving 300 visitors a day to your site, and sell 1 in 100 of your prospects.

Sure, you can begin a massive promotion and drive 900 visitors to your site, making 9 sales a day. Or, you can polish up your sales letter and turn 1 in 3 into buyers and sell 9 without increasing your traffic.

Just think ofrepparttar 127473 money you’ll save, and make, on polishing your sales presentation.

Now that you knowrepparttar 127474 importance, how do you put it to work? There are a couple of options.

First, you can hire someone to dorepparttar 127475 writing. Find a copywriter that shows you samples and writes in a style that you want on your site.

Four Simple Steps to Improve Your Sales Copy

Written by Jennifer Stewart

You know what its like, you're readingrepparttar sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.

If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what'srepparttar 127464 answer?

You don't have to practise mind-reading, just good-old fashioned common sense - here's a four-step format to help you reassure your customers by answering those unasked questions:

1. "What's in it for me?" Paint a picture You already know it's important to promoterepparttar 127465 major benefits of using your product in your opening copy, but don't just listrepparttar 127466 benefits. Paint a picture so your readers can visualise themselves enjoying these benefits.

Not: "Save time and money with Acme widgets," but, "Free! Four hours a week to read a book, walk alongrepparttar 127467 beach and follow your dream when you use Acme widgetsrepparttar 127468 quickest Widget onrepparttar 127469 market today."

2. "How can you give me this?" Explain why People aren't silly, they're not going to believe something just because you say it's true. You must offer credible, logical reasons to support your claims.

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