Everywhere you turn someone’s pushing down your throat belief that secret to earning big money online is to drive tons of traffic to your site.

But I’m here to tell you truth.

Even thought traffic is huge, real “secret” is converting more of your visitors into buyers. You do this by crafting yourself best grab them by throat sales letter and proposition, and you make it downright impossible for majority to refuse.

Just look at facts, and you be judge…

Imagine you’re driving 300 visitors a day to your site, and sell 1 in 100 of your prospects.

Sure, you can begin a massive promotion and drive 900 visitors to your site, making 9 sales a day. Or, you can polish up your sales letter and turn 1 in 3 into buyers and sell 9 without increasing your traffic.

Just think of money you’ll save, and make, on polishing your sales presentation.

Now that you know importance, how do you put it to work? There are a couple of options.

If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's answer?

You don't have to practise mind-reading, just good-old fashioned common sense - here's a four-step format to help you reassure your customers by answering those unasked questions:

1. "What's in it for me?" Paint a picture You already know it's important to promote major benefits of using your product in your opening copy, but don't just list benefits. Paint a picture so your readers can visualise themselves enjoying these benefits.

Not: "Save time and money with Acme widgets," but, "Free! Four hours a week to read a book, walk along beach and follow your dream when you use Acme widgets quickest Widget on market today."