You see
websites, you see ads: exclusive, never before sold, prospects eager to buy, insurance and annuity Leads. Some leads cost a few dollars - others are over one-hundred a pop. I was curious, just how good are these insurance and annuity leads? I decided to find out.
I’m not going to name specific insurance and annuity lead websites, but I will give you a summary of how it all shook out.
Insurance and Annuity Lead Website A:
Cost: Cheap
Results: Terrible. 10% of leads my staff called got number no longer in service recordings. The rest: people had no idea what we were talking about. They were not interested in annuities, insurance or investments, nor did they remember filling out a request for information form on internet.
Sales: 0
Insurance and Annuity Lead Website B:
Cost: Average
Results: Terrible. Prospects didn’t recall filling out request for information on anything related to annuities, insurance or financial planning. Most just hung-up.
Sales: 0
Insurance and Annuity Leads Website C:
Cost: Expensive
Results: About twenty percent remembered filling out a request for info. However, they had been called numerous times by different agents. Most were getting sick and tired of calls. A few had begun working with other agents. Most hung-up angrily.
Sales: 0
I spent two-thousand dollars on this experiment. I did not find one-receptive buyer. I had thrown away my money, not to mention time spent by my phoning staff to contact these “hot prospects”.
What heck was going on? How could these websites sell such garbage?
I poked around, wrote a few e-mails to ‘industry experts’, not surprisingly, nobody got back to me. Luckily, I did end up making contact with a marketing person who had previously worked for a big lead selling outfit. She gave me juicy details of how majority of these lead companies operate, whether it is insurance leads, long-term care leads, annuity leads, or MLM/Work-from-Home leads. They all employ same methods.
