The Autoresponder - The Most Effective E-book Marketing Tool on the Internet

Written by Wayne Perkins

About six years agorepparttar Internet fascinated me. Someone told me that I could place a billboard onrepparttar 108526 World Wide Web and forty million people would go by and see it every day.

I was completely entranced withrepparttar 108527 idea that my information could be delivered anywhere inrepparttar 108528 world in less than a minute!

Immediately dialedrepparttar 108529 telephone number shown on a vacant billboard onrepparttar 108530 freeway and asked how much it would cost to put my face on that billboard. The reply was "ten thousand dollars a month."

I decided thatrepparttar 108531 Internet was a cheaper option and set out to place my banner in view of 40 million people. Boy, was I in for a surprise. In over three months of exposure onrepparttar 108532 "net" I received only a hand full of hits. The only e-mail I received was from other people like me who had shelled out lots of money, only to find that no one was viewing my home page.

I paid a price but learned a valuable lesson. "The potential ofrepparttar 108533 Internet in book selling is fantastic, but you have to learnrepparttar 108534 tools of Internet marketing or you will never make any money regardless ofrepparttar 108535 product or service you offer." Fortunately,repparttar 108536 same tool that so entranced me six years ago isrepparttar 108537 same tool that I find to berepparttar 108538 most effective in selling overrepparttar 108539 web.

That tool is called an "autoresponder."

An autoresponder is an e-mail service that works something like a fax- on-demand. For an author or a publisher, it works like this. You create an article or sample chapter of your book. You load that chapter into your autoresponder or e-mail on demand. You publicize repparttar 108540 e-mail address of your autoresponder in your e-mail signature file, your web site, your business cards, order forms, and in any printed advertising about your books.

The potential buyer sees that he/she may sample a chapter of your book. He types in your autoresponder e-mail address or clicks on it if he is on-line. As soon asrepparttar 108541 e-mail is sent three things happen. 1. The document is found stored on a web server and delivered immediately torepparttar 108542 potential buyer. The process takes less than one minute and is operational 24 hours a day. The buyer may read your article or chapter in e-mail or print it out and read it offline. He/she may forwardrepparttar 108543 article to other people.

2. You (the author or publisher) get a receipt e-mail that gives you repparttar 108544 name, e-mail address ofrepparttar 108545 potential buyer and any comments that he/she may have wanted you to see.

A Perfect Fathers Day Gift: Publish Dad's Story As An E-book

Written by Wayne Perkins

From Normandy to Funafuti, fromrepparttar warehouse torepparttar 108525 boardroom, fathers have been giving their lives unselfishly for their families.

The movie Peal Harbor has just come out and helps remind us that our Fathers are very special people. They will give their lives for their loved ones.

With new technological advances overrepparttar 108526 years in e-book publishing, it is now possible to publish an e-book about your Dad, and present it for repparttar 108527 world to see.

It will cost you a little time but it won't cost you any money. This gift isrepparttar 108528 perfect gift for honoring Dad.

What is an E-book? --------------------------

An e-book is simply a digital file or collection of files that, when put together and published, tells a story or may teach you a lesson or a skill.

Four major advantages of publishing this way are:

1. An e-book can be 5 pages long or 500 pages long. There is no longer a need to conform to requirements of book editors, wholesalers and distributors. You arerepparttar 108529 boss!

2. The author can add sound, photographs and even video torepparttar 108530 e-book.

3. An e-book is always a work in progress. The author can add, delete, and changerepparttar 108531 story in a matter of minutes. Your Dad's story can grow in size overrepparttar 108532 years.

4. E-books are easily distributed to relatives acrossrepparttar 108533 country and those living in other countries.

What better way to give thanks and tribute to our Dad's than to tell his story?

Every year you can add torepparttar 108534 story and create a legacy for your children and grandchildren. You can add stories daily if that is what you wish!

Isn't this better than giving him a tie or barbecue mittens?

---------------------------------------------------------------------- ------ How do I create an E--book? I am not a technical person! ---------------------------------------------------------------------- -------

Here are 5 simple steps to help you make this Dad's Day, her very best.

1. Create your e-book just like you would create any document. You do not need any special formatting.

2. Save your e-book in Microsoft word as a doc. File a text file and/or html file. ( An ASCII text file isrepparttar 108535 printing that you use inrepparttar 108536 body of your e-mail. People can read it on any computer located aroundrepparttar 108537 world)

If you are using Microsoft Word, you would "save as" text or .txt.

3. Set up an account with They will host your file and give you a free website page to include your description, reviews, pricing and any other information. You may also post this story to your own website if you wish.

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