Writing: The Art of Writing Effective Web Site Sales Copy

The Art of Writing Effective Web Site Sales Copy

Written by Shelley Lowery

If you're selling a product or service on repparttar

Internet, your words are repparttar 129768

most important factor in determining your success. High-tech web sites with fancy images won't make sales however, many Internet entrepreneurs spend much more time designing a professional looking web site than writing effective sales copy. A professional looking web site is a very important part of making sales, but without effective sales copy your web site will be useless. The art of writing effective sales copy is simply learning how to write persuasive words specifically written for your targeted customer. You must feel your customers needs and write your copy with passion, excitement and benefit. If you've ever developed a new product then you know that there is a certain time when your emotions are riding high and you're full of excitement and anticipation. This is repparttar 129769

best time to write your sales copy. Your excitement will flow through your words. Take this time to sit down and write an outline for your sales message. Creating A Headline The first part of your outline will be your headline. This is repparttar 129770

most important part of your entire sales copy. You must write a headline that demands attention and forces your visitor to read on. Most of your visitors will only read your headline. If it doesn't instantly grab their attention, they'll move on and never return. Writing an Introduction Once you've captured your visitor's attention, you'll now need to direct their attention to your introduction. Keep your introduction brief and to repparttar 129771

point. Let them know exactly what you have to offer them. Use Plenty of Subheadings Your next step in creating your outline is to add subheadings. Subheadings are basically just smaller headlines used to break up your text blocks. They also provide your readers with important highlights of your paragraphs. Use plenty of subheadings throughout your copy, as not all of your visitors will read your copy word for word. They'll simply scan it and only read what catches their attention. Remove repparttar 129772

Risk You must provide a solid, no risk, money back guarantee. Provide a limited time free trial or download that will completely remove repparttar 129773

risk. This will build your potential customers confidence and put their mind at ease. Display your guarantee in bold text and even mention it in your sales message and on your order page. Call for Action Ask for repparttar 129774

order and provide an easy ordering process. Continue to reassure your potential customer and lead them to your order page. Use a P.S.

Yes, You CAN Write Articles!!

Written by Terri Seymour

Writing articles is by far one of repparttar

most effective ways of promoting your business or website. Ezine publishers are always looking for good content for their ezines. You, as a writer provide that content and at repparttar 129767

same time you build a reputation as an expert in your field. You also gain credibility for your business.

The first article is indeed repparttar 129768 hardest. Once you get started they will come much easier. The first thing you want to do is get ideas for your article. If you have a marketing business, you might want to write about getting customers or effective marketing tactics. Once you start thinking you will get many ideas.

As each idea comes to you, write it down in your article notebook or put it on a floppy. After you have several ideas written down, decide which one you wantto write about first. When you have made your choice, write a title down that captures that idea. Example: If you are writing about gardening, your title could be "Growing Plants, Not WEEDS!"

Once you get your title down, there are a couple of different ways to form your article.

1. Outline Method- In this method, you can write down all repparttar 129769 main points you want to include in your article. Then all you have to do is elaborate on each point with some good information. If applicable, include some useful links to provide more resources.

2. Lecture Method-This is repparttar 129770 method which works best for me. In this method, I just think about repparttar 129771 title for a couple of minutes, and what information I want to include. I then just start talking as if I was telling somebody all about repparttar 129772 subject. I just type out as I am talking and in a few minutes an article is born!!

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