The Art of Website OptimizationWritten by David Bell
They say "diamonds are a girl's best friend". Just like a flawless diamond in making, a website demands significant attention to detail in order to stand up and deliver and captivate its target audience. Ever wondered what components clearly define a website as "professionally" done? It should have a polished look! You don't need to spend thousands of dollars on web design, simply make sure it loads quickly and employs a simple navigation system. Your visitors must feel that time spent at your site was time well spent! Pay extra close attention to your sales copy. If you have all kinds of questions popping in your head as you read your own sales material, so will your customers. There is a simple approach to creating great sales copy and it works like crazy. Ask yourself a few simple questions, "What's in it for me?, "How can you fulfill your promise?", "Why should I believe you?", "What if I don't like it?". Write your sales copy to paint a portrait of "yes, I can!" by answering each question; giving a risk free assurance by including a money back guarantee along with a good time factor. Strive to incorporate all of your answers in your sales copy and you'll convert your readers into buyers. One of hottest topics on Internet today is search engine optimization, another critical and important component of a professional website. With recent surveys showing over 40% of all search engine traffic coming from Yahoo Directory, it has never been more important to pay close attention to selection of your title and description. First and foremost, get a head start on competition by choosing a keyword rich domain name. It's a clear advantage you may have overlooked in preparing for search engine submission. Make sure that your title is 5 words or less and includes your most important keywords. Try to limit your site description to 25 words or less. Remember, Yahoo doesn't look at your meta tags like a typical search engine, so make your title and description count! If you are submitting to Yahoo for first time, make sure to submit to Google, Yahoo's search partner, then Yahoo in a few days. Google creates description of your site by looking for first bold word so make sure you optimize your site accordingly.
| | The search engine secret that is no secret at allWritten by Herb Leibacher and Monica Leibacher, Web Builder Express
It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to web site you create. And, those visitors come to you believing that you know what you are talking about, since you showed up in search engine results.All time, people ask "How do I get my site to show up first when I type 'whatever' into search engines?". Here's secret: Create a great web site with useful information, and have more relevant links pointing back to your web site than your competitors. Surprised? You shouldn't be. The secret is not really a secret at all. We all want short cuts and quick fixes. It would be nice if you could believe ads, submit to 18 bazillion search engines for free, and get to top of search engines. But, alas, it doesn't work that way. It takes hard work and long term commitment. So, what can you do today? 1. Write a new, fresh article on topic of your web site.
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