The Art of Website Optimization

Written by David Bell

They say "diamonds are a girl's best friend". Just like a flawless diamond inrepparttar making, a website demands significant attention to detail in order to stand up and deliver and captivate its target audience. Ever wondered what components clearly define a website as "professionally" done? It should have a polished look! You don't need to spend thousands of dollars on web design, simply make sure it loads quickly and employs a simple navigation system. Your visitors must feel thatrepparttar 127949 time spent at your site was time well spent! Pay extra close attention to your sales copy. If you have all kinds of questions popping in your head as you read your own sales material, so will your customers. There is a simple approach to creating great sales copy and it works like crazy. Ask yourself a few simple questions, "What's in it for me?, "How can you fulfill your promise?", "Why should I believe you?", "What if I don't like it?". Write your sales copy to paint a portrait of "yes, I can!" by answering each question; giving a risk free assurance by including a money back guarantee along with a good time factor. Strive to incorporate all of your answers in your sales copy and you'll convert your readers into buyers. One ofrepparttar 127950 hottest topics onrepparttar 127951 Internet today is search engine optimization, another critical and important component of a professional website. With recent surveys showing over 40% of all search engine traffic coming from Yahoo Directory, it has never been more important to pay close attention torepparttar 127952 selection of your title and description. First and foremost, get a head start onrepparttar 127953 competition by choosing a keyword rich domain name. It's a clear advantage you may have overlooked in preparing for search engine submission. Make sure that your title is 5 words or less and includes your most important keywords. Try to limit your site description to 25 words or less. Remember, Yahoo doesn't look at your meta tags like a typical search engine, so make your title and description count! If you are submitting to Yahoo forrepparttar 127954 first time, make sure to submit to Google, Yahoo's search partner, then Yahoo in a few days. Google createsrepparttar 127955 description of your site by looking forrepparttar 127956 first bold word so make sure you optimize your site accordingly.

What is Site Match?

Written by Shawn Campbell

While you may have heard of a controversial new program called Site Match, which is being run byrepparttar Yahoo/Overture team, what you probably don't know is what this program is really all about. Site Match is a program created to get your site intorepparttar 127948 Yahoo database (formerlyrepparttar 127949 Inktomi database) and it can be expensive. It is based on a yearly fee and an additional cost for every click you get from a Yahoo based search engine.

Demystifyingrepparttar 127950 Mysterious Site Match

Let me back up a bit and give you some history. On a hot July day in 2003,repparttar 127951 directory giant Yahoo boughtrepparttar 127952 colossus Pay Per Click (PPC) database Overture (previously known as Goto). Today, Yahoo has decided to monetize by offering us such programs as Site Match.

What Site Match Is Not

- Site Match has nothing to do withrepparttar 127953 $299 fee you pay to get into Yahoo's directory

- Site Match will not get you better rankings in Yahoo (or in Overture)

- Site Match does not get you into Overture's auction-style PPC database

What Site Match Is

Site Match ensures that your site is listed in Yahoo's search database (not their directory), and that it is refreshed every 48 hours. If you are not listed in Yahoo's search database you can do one of two things:

1. Wait until Yahoo's spider picks you up

2. Pay Site Match to list you right away.

Unless your site is brand-spanking new, you are likely to already be listed in Yahoo's search database. Yahoo's spider (Slurp) does an extensive job of picking up web sites to add to repparttar 127954 database. To verify that you are indeed listed, you can type your domain intorepparttar 127955 Yahoo search box and see if your site comes up (type "" withoutrepparttar 127956 quotes). If a result comes up, then you are inrepparttar 127957 database.

How Much Does Site Match Cost?

Site Match costs $49 per year to sign up and $0.15 to $0.30 per click afterwards. If you are listed in Yahoo's database, you get repparttar 127958 exact same service for free (except that your site is refreshed every month instead of every 48 hours). What arerepparttar 127959 advantages of being refreshed? What does refreshed mean? It essentially entails that Slurp comes to visit your site and updates it torepparttar 127960 Yahoo database every two days.

My Site Match Test

I decided to test out a site to see if there are any benefits to using Site Match. I submitted torepparttar 127961 program on April 23rd. This site was created in early April, so it just got intorepparttar 127962 database a week before. The rankings before and after Site Match are as follows:

KEYWORD RANKING APRIL 23RD (Before Site Match) print pot........................... 9 epson inkjet refill kits........... 59 epson ink refill kits.............. 65 epson refill kits................. 126 compatible epson ink cartridges... 164 epson chip resetter............... 355

KEYWORD RANKING MAY 3RD (After Site Match) print pot......................... 14 epson inkjet refill kits.......... none epson ink refill kits............. none epson refill kits................. none compatible epson ink cartridges... none epson chip resetter............... none

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