Are you missing out on important sales because you are not paying attention to your site statistics? There's a wealth of information here that can boost your sales.Some years ago, I had a conversation with a friend who had developed a very successful offline business. When I asked him what accounted for his success,
very first thing he said was, "I made it a practise to be in
right place at
right time. And it was never an accident."
He went on to explain that he purposely made an effort to *accidentally* bump into his prospects at lunch, or run into them at social functions. "I often learned were they were, he said, "and I learned when they were receptive. I was always amazed at how few of my competitors bothered with this".
The exact same thing holds true on
internet. Do you know where your prospects are? And do you know when they are most receptive to act on your offer?
The goal is to send your offer when it is most likely to be read and acted upon. You certainly don't want your ezine sitting unopened in someone's inbox, collecting both dust AND more and more email competition.
You want to maximize
possibility that your prospects are at their computers (or soon will be) when you send out your offer or newsletter. But how in
world could you possibly know this?
LOOK AT YOUR TRAFFIC STATS
The truth is, you can't know for sure. But you can put
odds further in your favor by analyzing
traffic history in your site logs.
Do you see a pattern? You will likely find that there are certain days where you consistently get more traffic than others. In other words, your particular prospects may well be more active on certain days and at certain times.