A program that most people need or want, a good script, a lot of leads, and a great attitude! But where do you get these things and how do you tell if they are good or bad?

When evaluating a program you must ask yourself 5 key questions:

* Do most people want or need your product? * Is it a product that can be reordered frequently? * Would you take 10 minutes out of your day to consider it? * Can everyone equally benefit from program? * Does it have a training system in place?

If you answered "yes" to all these questions then you have a program that will work. It may take some time and persistence, but it will work. Not only will it work, but if almost everyone wants or needs your product then a cold calling campaign is a very productive advertising technique.

If your program lacks any of these features you can look over free training, sites, and promotional tools at: http:/ eamconcepts.mentors.at

All of tools that I use for my program can be requested through this site after taking tour. All of them you can use free of cost for life of your program. It even includes a script that you can use.

A good script will ask questions that most people would say "Yes" to. Getting someone out of "No" mindset will help your script. Key opening questions can go something like this:

1. PROMOTE ONE THING AT A TIME

Promote only 1 product or service at a time. It limits your prospect's buying decision to either "yes" or "no". Every "yes" answer produces an immediate sale.

Avoid promotions requiring prospects to make more choices after making decision to buy. Some won't be able to make a clear choice. They'll avoid risk of making a wrong choice by making NO choice -- and you lose sale you already had.

You can develop separate promotions for each product or service you sell. Or you can combine several products and services into one package for one price. But always make your prospective customer's buying decision a simple "yes" or "no". It produces maximum number of sales.

2. LEAD WITH YOUR BIGGEST BENEFIT

What's biggest benefit you offer to customers? That benefit is your strongest selling appeal. Use it to attract prospects to your promotional message.

State your biggest benefit in headline of your ads. Put it in first sentence of your sales letters. Include it in a title at top of your webpage. Use it as opening of your audio or audio-video promotions. Leading immediately with your biggest benefit captures your prospect's attention and provides a compelling reason to continue reading or listening to your message.

3. PERSONALIZE YOUR APPROACH