The Art of Cold Calling

Written by Brandy Deming

What ingredients go into a successful cold calling campaign?

A program that most people need or want, a good script, a lot of leads, and a great attitude! But where do you get these things and how do you tell if they are good or bad?

When evaluating a program you must ask yourself 5 key questions:

* Do most people want or need your product? * Is it a product that can be reordered frequently? * Would you take 10 minutes out of your day to consider it? * Can everyone equally benefit fromrepparttar program? * Does it have a training system in place?

If you answered "yes" to all these questions then you have a program that will work. It may take some time and persistence, but it will work. Not only will it work, but if almost everyone wants or needs your product then a cold calling campaign is a very productive advertising technique.

If your program lacks any of these features you can look over free training, sites, and promotional tools at: http:/

All ofrepparttar 127386 tools that I use for my program can be requested through this site after takingrepparttar 127387 tour. All of them you can use free of cost forrepparttar 127388 life of your program. It even includes a script that you can use.

A good script will ask questions that most people would say "Yes" to. Getting someone out ofrepparttar 127389 "No" mindset will help your script. Key opening questions can go something like this:

* Did I catch you at a good time? * Do you remember responding to a work at home ad?


Written by Bob Leduc

Here are 5 selling tips to help you increase your sales. All 5 work for any business. They're effective for both online and traditional offline marketing. And they won't cost you anything to implement.


Promote only 1 product or service at a time. It limits your prospect's buying decision to either "yes" or "no". Every "yes" answer produces an immediate sale.

Avoid promotions requiring prospects to make more choices after makingrepparttar decision to buy. Some won't be able to make a clear choice. They'll avoidrepparttar 127385 risk of making a wrong choice by making NO choice -- and you loserepparttar 127386 sale you already had.

You can develop separate promotions for each product or service you sell. Or you can combine several products and services into one package for one price. But always make your prospective customer's buying decision a simple "yes" or "no". It producesrepparttar 127387 maximum number of sales.


What'srepparttar 127388 biggest benefit you offer to customers? That benefit is your strongest selling appeal. Use it to attract prospects to your promotional message.

State your biggest benefit inrepparttar 127389 headline of your ads. Put it inrepparttar 127390 first sentence of your sales letters. Include it in a title atrepparttar 127391 top of your webpage. Use it asrepparttar 127392 opening of your audio or audio-video promotions. Leading immediately with your biggest benefit captures your prospect's attention and provides a compelling reason to continue reading or listening to your message.


More people will buy from you when they feel you are talking directly to them about their individual needs. Develop customized versions of your sales message to cater torepparttar 127393 specific interests of prospects in each market you target. Userepparttar 127394 language and style of prospects in each market to communicate your message to them.

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