The Art & Science of Property ValuationIt is no secret that sellers want to sell high and buyers want to buy low. But they often arrive at
negotiating table with very different ideas on price. A fair and objective property valuation can help buyers and sellers find common ground and streamline
negotiation process.
In
end,
property is worth what a buyer is willing to pay. But to help both buyers and sellers achieve their goals, both should have a fair and objective estimate of property value. Unfortunately, even objective estimates are still estimates, and there is no way to assure 100% accuracy:
* Appraisals performed by a certified appraiser are not 100 percent accurate. * CMA’s (Comparable Market Analysis) and BPOs (Broker Price Opinions) performed by a licensed broker or agent are not 100 percent accurate. * AVM (Automated Valuation Model) technology is not 100 percent accurate.
All these methods, when properly executed, can provide a good indication of value. Estimating value is a combination of art and science. Regardless of how scientific
approach,
actual sale price is subject to
unique variables of each property transaction: property condition, upgrades, current market conditions, circumstances of
sale and individual tastes.
For property owners, pricing correctly is a key to a successful sale. Under-pricing can result in a fast sale, but carries
risk of leaving money on
table. Sellers who price too high may find their properties lingering on
market, and statistics show that values can erode at a rate of about 1.5 percent per month. Longer sales also increase
likelihood of a “distressed sale” when sellers become frustrated or encounter difficult financial circumstances.
Likewise, buyers should avoid emotional purchases. Overpaying because of "falling in love” with a home is common. Homekeys' ValueKey Technology can help establish an objective, unemotional baseline for buyers and sellers so distressed sales and emotional purchases become
exception, not
rule.
The science of AVMs