The Art & Science of Property ValuationIt is no secret that sellers want to sell high and buyers want to buy low. But they often arrive at negotiating table with very different ideas on price. A fair and objective property valuation can help buyers and sellers find common ground and streamline negotiation process.
In end, property is worth what a buyer is willing to pay. But to help both buyers and sellers achieve their goals, both should have a fair and objective estimate of property value. Unfortunately, even objective estimates are still estimates, and there is no way to assure 100% accuracy:
* Appraisals performed by a certified appraiser are not 100 percent accurate. * CMA’s (Comparable Market Analysis) and BPOs (Broker Price Opinions) performed by a licensed broker or agent are not 100 percent accurate. * AVM (Automated Valuation Model) technology is not 100 percent accurate.
All these methods, when properly executed, can provide a good indication of value. Estimating value is a combination of art and science. Regardless of how scientific approach, actual sale price is subject to unique variables of each property transaction: property condition, upgrades, current market conditions, circumstances of sale and individual tastes.
For property owners, pricing correctly is a key to a successful sale. Under-pricing can result in a fast sale, but carries risk of leaving money on table. Sellers who price too high may find their properties lingering on market, and statistics show that values can erode at a rate of about 1.5 percent per month. Longer sales also increase likelihood of a “distressed sale” when sellers become frustrated or encounter difficult financial circumstances.
Likewise, buyers should avoid emotional purchases. Overpaying because of "falling in love” with a home is common. Homekeys' ValueKey Technology can help establish an objective, unemotional baseline for buyers and sellers so distressed sales and emotional purchases become exception, not rule.
The science of AVMs
To determine a good baseline value for a property, use Homekeys to search thousands of property records for comparable sales or “comps.” Homekeys' ValueKey tool uses advanced statistical models and proprietary algorithms and formulas to find best comparable properties available. In addition to property characteristics, system evaluates how recent comparable sales are and how close properties are from property being evaluated. Once a base property value estimate is determined, it’s time to check active listings to see what similar properties are selling for. ValueKey searches both owner- and broker-offered active listings to find most comparable properties available.