Writing great ad copy may be an art form, but it's an art that can be easily learned with a little guidance and a little practice.

So stop wasting your time writing useless weak ads. You can write powerful ad copy every time if you will follow three simple rules.

Rule #1 The headline of your ad must catch reader's attention instantly. Surfers scan ads at near speed of light and your ad is competing with a lot of other ads and information for their attention. The headline of your ad must bring that surfer to a screeching halt.

Rule #2 The body of your ad must not only hold reader's attention, it should get reader excited about your product or service. You want your visitors eager and ready buy your product or service before they reach your site.

Rule #3 The ad must target potential customers for your product or service. What's called a blind ad may draw a lot of visitors to your site, but few will buy, and we are looking for buyers, not "tire kickers." Right?

To illustrate just how strong an ad can be when these three rules are followed, I am going to show you two ads written for same product. Let's say I have just gotten resell rights to a new Ebook about how to write great classified ads.

I am a retired postal worker. A couple of months ago I decided to supplement my retirement check by making a few extra dollars on Internet. I figured that if I could making an extra $500 per month, my life would be a lot easier.

I joined an affiliate program and started advertising. The first full month I made a little less than $50. The second month I made exactly $50.

Can you tell me how I can drive this income to my $500 goal?

Signed,

Stalled At $50

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Dear Stalled At $50,

The 3 keys to increasing your Internet income are: traffic, traffic and traffic.