The Art Of Writing Classified AdsWritten by Jason Morris
The writing of good classified ads truly is an art that needs to be learned and perfected. Depending on type of business you run, development of a good classified ad can boost your annual sales by an average of £5,000 to £20,000 or more.
You must first of all forget any notion of selling products from your classified advertisements. Instead you need to concentrate on offering free information to attract as many interested parties as possible for products or services you have to offer. You need to understand that your ad has only one purpose. That is to target a specific group of customers who need what your company has to offer.
The purpose of your ad is to gather enquiries, whether they be in letter, notes, on postcards or through online enquiry forms. Or for that matter on anything through which customer can say "Please send more information". Upon receipt of any enquiry you must respond quickly with professionally written and prepared sales material. This will at least consist of a sales letter, descriptive circular, a full product brochure and a return addressed envelope for convenience.
Unlike any display advertising, your classified ad will be placed under a specific heading according to product or service type. Then only readers interested in your subject will scan your heading in same way they would scan adverts and subjects placed in a phone directory. They are ones looking for something; it's up to you to let them know you have it.
Never try to deceive prospective customers with content of your ad. Remember you need names of good quality buyers, not a massive amount of names to supply expensive marketing material to. It is best not to promise more than your product or service is able to offer in your classified ad. This will not only lose you a sale, but will upset customer and alienate them from any future sales.
Postcards: Simply Amazing!Written by Mart Gil Abareta
When you are going to hold an important event, whether for business or personal reasons, using postcards is an effective means to promote such occasion. Aside from this, postcards can also be used as reminder messages from your physician because they are more economical compared to writing an entire letter. This means of communication still has lots of other purposes to serve and that is why many people have ventured into postcard printing business as a primary source of income.
At present, postcards have become an innovative way to convey your message to your friends, relative, clients, business partners, and many more. Postcard printing has also become a big hit especially online. One reason why online postcard printing has been widely acceptable is due to fact that it has lots of advantages. As what I mentioned earlier, a postcard can be really personal when itís used as thank you notes during weddings, charity events, and other occasions.
During online postcard printing process, it is always important to talk to a representative from your printing company and know what you can expect from them in process in terms of quality of printed outputs, production time, and delivery of your printing orders. Doing so can really be an advantage to you because you are able to clear everything first and prevent yourself from being disappointed when your orders have been delivered.