The Anti-Spam Zealots who went to the FTC Spam Forum

Written by John Calder

Onrepparttar three days from April 30 through Friday, May 2, 2003, repparttar 132722 FTC (Federal Trade Commission) held a "Spam Forum" in Washington, D.C.

According torepparttar 132723 FTC website,repparttar 132724 purpose of this forum was "to addressrepparttar 132725 proliferation of unsolicited commercial e-mail and to explorerepparttar 132726 technical, legal, and financial issues associated with it."

Whilerepparttar 132727 FTC and other government entities try to figure out how they can legally addressrepparttar 132728 Spam issue, they are doing so without consulting with those of us who run small businesses online. Ofrepparttar 132729 97 people who spoke atrepparttar 132730 forum,repparttar 132731 majority was technicians and lawyers who representrepparttar 132732 ISP's and Anti-Spam companies. A few ofrepparttar 132733 people even represented large bulk email companies.

Forum participants could not even agree on a proper definition of "spam" --- yet they propose that they arerepparttar 132734 best qualified to help writerepparttar 132735 laws that will eliminate spam?

My question is this, who representedrepparttar 132736 small business owner andrepparttar 132737 small publishers atrepparttar 132738 FTC spam forum? No one really. It was not becauserepparttar 132739 small business segment did not have representatives willing to speak on their behalf. In fact, both and --- both of whom represent small online businesses --- had petitioned to have their representatives speak atrepparttar 132740 forum, but both were turned down.

You can readrepparttar 132741 list ofrepparttar 132742 people who DID speak atrepparttar 132743 FTC "Spam Forum" at:

Should you honestly believerepparttar 132744 anti-spam profiteers had your interests in mind when they hadrepparttar 132745 opportunity to speak to repparttar 132746 FTC?

Here are some ofrepparttar 132747 anti-spam profiteers who found representation atrepparttar 132748 FTC "Spam Forum":

· Mail Abuse Prevention System (MAPS) · SpamCon Foundation · SpamCop · The Spamhaus Project · Habeas

Even inrepparttar 132749 hallowed lists ofrepparttar 132750 anti-spam zealots,repparttar 132751 profiteers aren't taken very seriously sometimes. When addressing Anne P. Mitchell, Esq., CEO of Habeas, Inc., a member ofrepparttar 132752 SPAM-L list suggested:

"What makes you think that 'we' trust Habeas any more than any other organisation whose business model depends on spam continuing to exist in order to stay in business."

Good point.

William Waggoner, founder of AAW Marketing LLC in Las Vegas, Nevada, did actually support my own point of view. He suggested atrepparttar 132753 "Spam Forum" that technology techniques like spam filtering hurts even legitimate email marketers!

You know whom Mr. Waggoner was talking about. He was talking about those e-mail marketers who have actually acquired permission fromrepparttar 132754 email recipient to send them commercial email.

When someone inrepparttar 132755 forum audience laughed at his comment, Waggoner fired back, "You think that's funny?"

So why did they laugh? This gets torepparttar 132756 heart of whyrepparttar 132757 FTC Spam Forum was bad news forrepparttar 132758 legitimate email marketer. Many anti-spam zealots do not believe that there is such a thing as "legitimate commercial email!"

TERM: Double Opt-in - Requires a subscriber to request a subscription and then to verifyrepparttar 132759 intention to subscribe by following a defined procedure.

The 4 Ws of Junk E-mail

Written by Niall Roche

Junk e-mail or spam has becomerepparttar scourge ofrepparttar 132720 modern computer world. It eats bandwidth. Spam is like a disease. It doesn’t care about age, religion, wealth. It doesn’t discriminate. Junk e-mail affects us all.

There are 4 keys torepparttar 132721 junk mail question – Who, What, Where and Why.

Who they are The typical profile of a junk mail sender is as follows. Male, 18 – 30 years of age, single, technically competent and with little regard for their status as a public nuisance. There are female junk mailers out there but, unfortunately, this is predominantly a male preserve.

What they use to send spam There are many tools available torepparttar 132722 spam merchant. The main ones are e-mail extractors, newsgroup harvesters and CD lists.

E-mail extractors are programs which wander aroundrepparttar 132723 Internet gathering e-mail addresses from websites and often from web based forums (unprotected forums). A “good” e-mail extractor can gather 15,000 e-mail addresses per hour.

Newsgroup harvesters are programs which search through newsgroups for valid e-mail addresses. Most newsgroups users are aware of this and take measures to counteract these harvesting programs. Despite these measures a newsgroup harvester application can gather 20,000 – 30,000 e-mail addresses in an hour.

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