The All New MSN toolbar - Will search trends change?

Written by D.Rhodes

MSN have released their new tool bar for download. Many internet users probably won’t install this bar initially, butrepparttar new toolbar is expected to be included inrepparttar 142833 new release of Internet Explorer 7 (IE7). The new MSN toolbar offers everything we would expect from MSN. You can log into your MSN Messenger account, Hotmail, and quickly post to your MSN Blog Space. Extra features include a pop-up blocker, quick link to MSN today page, news (from MSN) and automated form filling. MSN toolbar also seesrepparttar 142834 inclusion of "tab window" browsing windows a-la FireFox. The toolbar also allows you to search MSN directly fromrepparttar 142835 browser no matter which page you are actively viewing. Withrepparttar 142836 release of IE7, which will includerepparttar 142837 toolbar as standard, can we foresee changes inrepparttar 142838 way that people will search he internet?

Taking into account that a large majority of non-technical users use standard Microsoft installations; will this help MSN make it a greater used search engine than it currently is today? If so, to want detriment to other search engines?

If this isrepparttar 142839 case, there could be a major impact on many internet driven companies and services that rely on search engine leads to exist. Currently,repparttar 142840 major search engine tends to be agreed upon as being Google. As such, many companies use Google to promote their online ventures either by way of Search Engine Optimisation (SEO) or Pay Per Click leads (PPC).

Currently most users will go to (or local equivalent) and actively search from there. There is a Google Toolbar which can be downloaded and installed, but this takes an effort onrepparttar 142841 side ofrepparttar 142842 user, if you know it exists inrepparttar 142843 first place. Many people, who promote their business online, will be familiar with Google's toolbar, but what you need to ask yourself is how many end users would actively seek out and install it?

Advanced Uses for Google's Algorithm

Written by Claude Beavers


In our article on Understanding Google's Algorithm, a brief explanation was given on whatrepparttar Google algorithm is and a few general tips were given to helprepparttar 142529 beginner to optimize their website for it. This article will go into much more depth on different tactics to use to further optimize your site for higher rankings in Google's search engine.

Types of Optimization

As explained inrepparttar 142530 previous article, there is a myriad of things needed to be done in order to properly and completely optimize your site to take advantage of Google's algorithm. Here is a quick list ofrepparttar 142531 things we will be learning to optimize, which will be explained in further depth shortly.

Things we will be going over in this article will include: Text Links and Optimization, Content Optimization, Domain Registration, Whois Information, Click Through Rates, PR (Page Rank), Traffic, Frequency of Updates, and IP address.

Text Links and Optimization

Although briefly explained inrepparttar 142532 first article, there are new ways of getting good links coming out almost daily, and having a deeper knowledge of getting links to your site from related ones is always important. As said before, try to stay away fromrepparttar 142533 doorway pages or portals out there, as well asrepparttar 142534 FFA pages, as these will hurt your rankings onrepparttar 142535 major search engines more than help them. Be careful who you request links from, in regards to sites that are not within your specific category, or atrepparttar 142536 very least make sure they have a section for your general area on their links page, such as a "web services" section if you are a web hosting company.

Links from completely unrelated sites on a page with links from all different categories from all overrepparttar 142537 internet will not benefit your site much, if at all. This being said, don't worry if a site adds a link to your own without a request simply because they like your site or services or product. The added traffic is always a plus, and if you don't already have a lot of incoming links, every little bit helps.

Content Optimization

Be sure your content is all related torepparttar 142538 subject your site is based on. Don't have articles onrepparttar 142539 latest video games if you sell furniture, asrepparttar 142540 keywords are much less likely to get picked up, and most people looking to buy furniture online don't want to be bogged down searching through hundreds of pages of video game reviews while trying to find a couch that will match their living room set.

Free content sites are always helpful, and althoughrepparttar 142541 content is duplicate, withrepparttar 142542 added articles and guides you will attract more visitors, increasing your rating throughrepparttar 142543 quality of your traffic. Be sure to always includerepparttar 142544 article exactly as you got it, and includerepparttar 142545 actual author's name and a link to their site atrepparttar 142546 very least. Stay away from tactics such as simply copying another site's front page for an article, even if you plan on giving an author name and a link to where you gotrepparttar 142547 information from. This can be seen as not only duplicate content, but is also a technique used by spammers to provide a huge collection of "content" in order to boost their rankings. Oncerepparttar 142548 same information has been seen enough times byrepparttar 142549 Google spiders, it is considered "duplicate content" and therefore disregarded.

The most important thing to remember when trying to optimize your content is that writing your own articles and information will provide your site with free, unique content. This attracts browsers and atrepparttar 142550 same time impressesrepparttar 142551 Google spiders. Having unique content will even make other webmasters much more apt to link to your site as an "authority" inrepparttar 142552 field.

Domain Registration

Another thing checked for byrepparttar 142553 Google algorithm is how long your domain is actually registered for. Many Spam sites only register domain names for one year, leaving it to die so they can move on with an untainted domain name to attempt to spam their way intorepparttar 142554 top rankings on Google. Keeping your domain registered for five or more years, although it may cost a bit more initially, will help your rankings considerably in Google's search engine rankings.

Whois Information

Your Whois information, as stated inrepparttar 142555 previous article, is also taken into account when calculating your rankings onrepparttar 142556 search engine. Is your physical address a real place, or was it falsified? Is your contact information up to date, including your phone number and mailing address? Is your name associated with spam sites fromrepparttar 142557 past? All this information is recorded and worked intorepparttar 142558 algorithm. Just be sure to have your actual information used when registering a domain name, and make sure your contact information is accurate. Another tip would be to use your full name when registering a domain name, including middle name as well as any titles, such as Junior orrepparttar 142559 Third, as this will help to prevent confusion between yourself and other webmasters.

Click Through Rates (CTR)

Click through rates on your site are now observed by Google as well. If your site is seen onrepparttar 142560 Google search results, how often is it clicked instead ofrepparttar 142561 other 9 sites onrepparttar 142562 same page? This is tracked with many things in mind, including seasonal click through rates as well as current trends among browsers. In this system, if you own a ski shop online, obviously your site will be ranked higher duringrepparttar 142563 winter on certain keywords than duringrepparttar 142564 summer. Likewise, if you promote a beach resort online, then your site will be more likely to be ranked higher duringrepparttar 142565 summer months and during spring break than duringrepparttar 142566 winter or fall.

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