Building Your Network Online Without Building Relationships? *The Advantages of Becoming A Master Networker! Revised July 2001Copyright © 2001 by Sue Seward. All Rights Reserved.
(***You may copy this article using
attached bio below)
Building your Network Marketing business without building relationships whether it be on internet, off internet, or both is like building a house without a FOUNDATION! As soon as first big storm hits it all washes away and you have to rebuild it again don't you? This could be quite costly to you couldn't it?
I found a Network Marketing company in Nov. 1996 from an ad on internet.
I had just moved to my community 4 months previous to joining this company and had moved from another state about 1300 miles away. So consequently I had no warm market here at that time. I had just bought my computer and was very green to internet.
I was very interested in Network Marketing because of past experiences and had been studying industry for quite some time and realized that Network Marketing was career choice for me.
As far as online marketing goes though I never really put two together. In beginning of developing my business I approached people that I was beginning to meet out in my community which I consider my "warm" market. Many of them are now my "HOT" market because of relationships and friendships I've made with them in last 3 years we've lived here. I've developed a trust with them.
They see me still involved in same industry and are impressed. What I've been saying to them all these years is starting to sink in! It's called "DRIP" approach. I just constantly drip little bits of information to my friends on a consistent basis. Sooner or later something clicks with them and when timing is right, they ask ME about it.
Most of my business partners however, have come from internet marketing. It took me longer to build this way because it is considered a "cold" market. Warming people up by building relationships with them via Internet is possible!
Anyone who chooses to make commitment and put forth effort can make this work if they have a duplicatable and supportive team system. That's key! Duplicatable and supportive! It can be more difficult to succeed with online marketing without support of an experienced team all working together. Having a tag teaming system can be quite effective. This is where you follow up with a prospect online and tag your upline to also follow up with them. I even tag my downline. It's a great circle of teamwork!
Because of consistent efforts, determination, focus and commitment, I am working with some quality people that I have developed relationships with. These folks are now duplicating these same business building efforts all over world.
Personally I started out by placing ads on internet and AOL. Lot's of them, everyday. Be diligent in your efforts. It always takes a ton of follow up.
Back five years ago all we had was email! We didn't have all online systems, email programs, autoresponders, and all fancy automation we have now. We had EMAIL and building relationships just happened! Now it's very rare to get a real personal email from someone! I am still very personal and do not want to lose that! I've built my reputation on that personal touch! But it is necessary to become somewhat automated when you grow. It's just easier to follow up that way and follow up is so crucial!
When I would get responses I sent them my follow up letter and tagged my upline and they sent their follow up letter. It's called "tag team" system.
Now I use an educational website for people to go through. They check out information provided there and leave their contact information. I contact them using tag team system and if it's something right for them they respond with questions.
When someone expresses an interest for further information I get them on phone to determine further if they qualified to receive more information. Because I'm using some sort of follow up system, by time I do speak with someone by phone they are pretty warm and are quite interested because they have reviewed enough information by this time to determine if they are ready to speak with me. Then I do a 3/way call with them or invite them to a weekly support call with myself, another upline leader and other people on our team where we can discuss their concerns and answer questions.
