Three Secrets to Effective Ezines By Patsi Krakoff, Psy. D., CBC www.customizednewsletters.com 956-242-4254
Effective Ezine Secret #1:
Repeat after me: content, content, content!
Ezine Mantra: My ezine delivers valuable content.
Content is king!
I donít care if you have 2 subscribers or 20,000, please deliver quality content. If you canít write well, then get help, or outsource. If you can write, then continuously work to improve your writing.
Make your ezine interesting to read, and valuable to your readers. Never forget your readers are asking themselves, ďWhatís in it for me?Ē Provide them answers and give them opportunities to learn more. Thatís why youíre doing an ezine in first place. Itís not just to show how much you know, but how much you care about them and are a resource to them.
Effective Ezine Secret # 2:
As they say in Hollywood, looking good is everything. Not only does an attractive design attract readers, but it projects image and in particular, branding image. Your ezine should not only look good (no typos, no misspellings, your logo and photo or colors that ďbrandĒ you), but it should look like your web site. And it should work: all links are alive and working, HTML message does not get delivered as garbled, it does not appear to be spam or use spam triggering words, and it is easy to read through use of subheadings and simple graphics.
Effective Ezine Secret # 3:
Remember to make a clear call to action. Even though I advocate valuable content, this does not mean you give away articles and ask for nothing in return! Make sure you make it easy for people to reply to you, ask questions, forward ezine to friends, and make sure your marketing and promotional messages are clear and visible.