Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into
machine to start cleaning process, owner came over to me and thanked me for stopping in. He also handed me a pen that had name and address of car wash imprinted on it.The fact that owner was going around passing out free promotional pens to patrons impressed me. I stop at car washes all time and never get free stuff. In fact, if “cleaning wand” removes most of dirt and spot-free rinse is actually spot-free, I’m pretty happy.
You may be thinking to yourself, “That’s a nice gesture, but is it really very effective as a marketing tool?”
Absolutely.
Not only are promotional products effective marketing tools, but they can actually foster goodwill toward your company or organization and its salespeople or representatives.
In fact, a study conducted by Baylor University suggests that customers who receive a promotional product with a sales letter will view your company and its sales reps 52% more favorably than customers who receive a sales letter without a promotional product.
What’s more, study revealed that when compared to customers who did not receive a promotional product with their sales letter, customers who did receive a promotional product with their sales letter perceived company’s sales reps as being 16% to 34% more competent.
Did you catch that?
Despite fact that none of customers who received sales letter and promotional product actually talked to or met with a sales rep, customers receiving promotional product actually perceived sales reps as being more competent.
With all competition out there for your business to contend with, wouldn’t it be great to have that kind of advantage over your competitors?
