You have permission to publish this article electronically or in print, free of charge, as long as bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net The ABC’s of Cyber-Shop Set Up & Marketing: Affordable, Big League, Cheap!
How do you set up shop online? How about one that’s top-notch, so that you can compete with big guys, yet quick to set up, easy to maintain - - and cheap? And how can you affordably market your shop once it’s ready to go?
Questions like these are often brought to attention of OhioHelp.net, an Ohio-based company specializing in helping businesses worldwide with their marketing, public relations and freelance writing services. Here are some top tips they offer based on their own client projects.
TOP TIPS FROM OHIOHELP.NET
A. To set up shop and focus on these qualities; professional, affordable, easy to maintain (i.e. you can make your own basic edits with HTML code using Notepad or Frontpage, if you already have software), check out templates. Many web hosting companies now offer their own for use when you sign up, like Yahoo! Stores. Or check out cheap packs often available like this 365 pack http://www.presssuccess.com/bookstore/templates .
B. For everything in "A" above, all in one place with even more goodies, check out membership programs like one from Bryan Winters at http://presssuccess.com/PushButton - - Bryan is super and offers site hosting, templates, products with resale rights for backend sales, profit centers, etc. – all with continued support and lots more. No hype.
C. Easily market your site with inexpensive business cards. Make a business card to match your site - -in color, theme, with company / title, etc. and complete contact info. Keep it simple, too. No need for graphics, flashy marketing mottos that could become outdated by time you pass your cards out, etc.
One affordable, top-quality company is Vista: http://movingaheadcommunications.com/partners.html (3rd row from top, blue box on right)