"Your Online Business...Just Like Any Other Business...Almost!" Copyright 2002 John EvansCan you compare your online business with store down street, or around corner? Yes, you can!
The basic difference, of course, is that you do your selling on Internet, and local stores sell from - well, stores. Kind of obvious, isn't it?
They have merchandise. You have merchandise They sell to customers that come into their stores, and you sell to customers that come to your web site.
Which proves...? That you BOTH need customers.
But, they do have a very distinct advantage over those of us on Internet, although a small one. They have a store building that sits out in open for all passersby to see. We, however, need to advertise in order to bring customers in, because we do not have a 'store front' for all to see.
Either way we do business, we all need to advertise!
Our advantage is of being able to advertise for FREE, using ezines, sig files, etc., and reach masses of people easily, and quickly.
Do they have competition like we do? Of course. They sell bread, and store around corner sells bread.