The ABC's of FundraisingWritten by Cassie Kale
There are many little details that go into making sure your fundraising event is a successful event. The key is to have all your fundraising details laid out in front of you before you even start. Below are some tips to help you get started on right foot for your fundraiser: What is purpose of your fundraiser? While this is easiest question, it can sometimes be hardest question to answer and convey to your sponsors. Why do you feel your company or organization should have a fundraiser? Do you need to raise funds for computers? Uniforms, expansions – clearly define your purpose. Next move onto amount you would like to raise through your fundraising event. What is amount you hope to achieve for your fundraiser to be considered a success? This number is very important, also be sure to estimate your expenses to run fundraiser so you will have a free and clear amount that you earned and can disperse where needed. Now figure out who you are going to approach for sponsorship of your fundraiser? What small businesses do you think would be most willing to donate and participate to your event? Do you hope to have other companies participate as a part of your fundraiser? For instance if you are in direct sales and you sell Tupperware, maybe a Mary Kay or Arbornne consultant may want to join you. They may also be interested in sponsorship as that will give them marketing for their business.
| | Promoting your FundraiserWritten by Cassie Kale
To achieve a successful fundraising event you will need to create awareness and excitement for your fundraising event. The bigger crowd of people you attract for your fundraiser, bigger amount of money that will be raised for your group. Below are some tips for generating interest in your fundraising event! Press Releases are vitally are a great way to make community aware of your event and it will also be good for your group image. Send out your first press release announcing that you are having a fundraising event, why you are having your event, include your target amount and what money is going to be used for. You can have your newsletter distributed online for free on many sites. You may be wondering what good will that do if my fundraiser is local, but you never know who may be interested in sponsoring and supporting your fundraising efforts! Also send out a press release after your fundraising event has ended and thank all those that participated, announce what you did with money raised and give a brief description of outcome and success of your fundraising event. The viral marketing and word of mouth you will receive is priceless!
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