The 7 Steps to Promoting Your RSS Feeds on Your Website

Written by Rok Hrastnik


Copyright 2005 Rok Hrastnik

RSS gets 100% of your content delivered, but itís no good if no one subscribes to your feeds.

So your first order of business after planning and creating your feeds has to be promoting them to your visitors.

The only problem is that most internet users still donít know what RSS is, so you do have your work cut out for. But usingrepparttar system outlined below you shouldnít have any problems. Actually, after implementing this system, you should be achieving better results thanrepparttar 136913 majority of publishers out there.

1. HOW RSS FEEDS ARE GENERALLY PROMOTED

RSS feeds are generally promoted usingrepparttar 136914 orange XML or RSS buttons, and often also with buttons that enable visitors to subscribe directly torepparttar 136915 feed with their RSS reader.

Usually, if clicking onrepparttar 136916 RSS button,repparttar 136917 visitor only sees a lot of confusing XML code. They in fact need to copy & pasterepparttar 136918 link in to their RSS reader. But since most still donít know what RSS is, using this approach will only waste potential subscribers.

To achieve success, youíll need a different approach.

A] Create an RSS presentation page, on which you explain: - What RSS is - Howrepparttar 136919 visitor will benefit from using RSS - Where they can get a free RSS aggregator (recommend one yourself!) - How they can install it (provide step-by-step instructions) - How they can subscribe to your RSS feeds - Why they should subscribe to your own RSS feeds

Then, on this same page, includerepparttar 136920 links to all of your RSS feeds.

In addition torepparttar 136921 standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.

B] Now promote this RSS presentation page as much as you can using all of your available channels.

2. LOCATION AND CONTENT

Itís all about location, just like withrepparttar 136922 subscription box for your e-zine. If they donít see it, they wonít subscribe. And if you donít motivate them enough to check-it out, theyíll just ignore it.

Market Your Business through Newsletters

Written by Paul Jesse


Copyright 2005 Paul Jesse

Most business people onrepparttar web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. You might be a bit intimidated when it comes to writing a newsletter, but really all you need is a couple hours and a few good ideas. This should not be difficult if you are keeping up withrepparttar 136831 constant changes and improvements in your niche market. You will want to be always one step ahead ofrepparttar 136832 rest ofrepparttar 136833 newsletters in order to maintain and build a larger subscriber base quicker.

One ofrepparttar 136834 most important things for your newsletter is not only to be relevant, but also to look professional. People seerepparttar 136835 newsletter before they actually read it and if it looks unprofessional, subscribers could easily unsubscribe without ever reading it and you will lose a subscriber. There are many software programs you can buy that will help you build a newsletter that is not only professional, but has additional design features andrepparttar 136836 like. This is important because appearances can often mean everything so far as getting people to actually read what you have written. There are plenty of programs available online and web sites that cross compare programs features and prices. This will help you make a good choice inrepparttar 136837 program best for you.

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