Copyright 2005 Rok Hrastnik
RSS gets 100% of your content delivered, but itís no good if no one subscribes to your feeds.
So your first order of business after planning and creating your feeds has to be promoting them to your visitors.
The only problem is that most internet users still donít know what RSS is, so you do have your work cut out for. But using system outlined below you shouldnít have any problems. Actually, after implementing this system, you should be achieving better results than majority of publishers out there.
1. HOW RSS FEEDS ARE GENERALLY PROMOTED
RSS feeds are generally promoted using orange XML or RSS buttons, and often also with buttons that enable visitors to subscribe directly to feed with their RSS reader.
Usually, if clicking on RSS button, visitor only sees a lot of confusing XML code. They in fact need to copy & paste link in to their RSS reader. But since most still donít know what RSS is, using this approach will only waste potential subscribers.
To achieve success, youíll need a different approach.
A] Create an RSS presentation page, on which you explain: - What RSS is - How visitor will benefit from using RSS - Where they can get a free RSS aggregator (recommend one yourself!) - How they can install it (provide step-by-step instructions) - How they can subscribe to your RSS feeds - Why they should subscribe to your own RSS feeds
Then, on this same page, include links to all of your RSS feeds.
In addition to standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.
B] Now promote this RSS presentation page as much as you can using all of your available channels.
2. LOCATION AND CONTENT
Itís all about location, just like with subscription box for your e-zine. If they donít see it, they wonít subscribe. And if you donít motivate them enough to check-it out, theyíll just ignore it.