The 7 Points of Do-It-Yourself SEO

Written by Gordon Goodfellow

Ever felt intimidated atrepparttar convoluted, jargon-ridden information about Internet marketing for small businesses available onrepparttar 127770 Net? Ever been horrified byrepparttar 127771 huge feesrepparttar 127772 experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?

The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do withrepparttar 127773 keyword content of your text copy, and can be summarised in seven points.

1. Register a good domain name which reflects what your site is about. Even if you are an established business, don't register if you make widgets. Rather, you want to register something like because that would inspire confidence in people looking for quality widgets who would not necessarily have heard of Fred Jonesrepparttar 127774 widget-maker.

2. Name your page URLs based on reasons similar torepparttar 127775 above for your web promotion, except now you can be more specific. Search engines like to know what your page is about. Name a page after a product (BigYellowWidgets.htm) or a service or action (Buy-Widgets-by-Post.htm) on one ofrepparttar 127776 sales pages.

3. The text inrepparttar 127777 title tag is crucial in letting search engines know what each page is about. Put your important keywords in your title tags, using bothrepparttar 127778 singular and plural versions (people will search for both) and make these tags different and specific for each page. For example, "Widgets and After Sales Widget Services". Whatever you do, don't callrepparttar 127779 home page "Index", but treat it almost as a mini-description.

4. The other tags (atrepparttar 127780 top ofrepparttar 127781 html page) betweenrepparttar 127782 two "HEAD" tags are not as important asrepparttar 127783 title tag, butrepparttar 127784 description tag is still used by some search engines in displaying what you would like web users to see when they scroll down a page of search results. Some search engines don't userepparttar 127785 description tag at all; others, like Google, sometimes use part of it together with part ofrepparttar 127786 main body text surrounding prominent keywords on your page. So you may as well treatrepparttar 127787 description tag seriously; make it brief (about 25 to 30 words) and as comprehensive as possible inrepparttar 127788 short space allowed. Make sure you have your popular keywords included within your description tag. The ALT tag is used for a very short description of an image or graphic file, and is what is displayed if you allow your mouse pointer to hover above a graphic. These days it is not considered important for search engines. The COMMENT tag is never displayed onrepparttar 127789 body page, and is used by coders and designers as an instruction or reminder to themselves about what that section of html coding should be doing; inrepparttar 127790 past, some webmasters in their quest for website promotion and search engine ranking used to stuff keywords inrepparttar 127791 comments tags, but now it is generally acknowledged thatrepparttar 127792 main search engines pay little or no attention to these.

Search Engine Optimization that Works in the Long-Term

Written by Hristo Hristov

Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event wasrepparttar infamous Florida Update. Many pages were practically kicked-out ofrepparttar 127769 top 1000 pages for competitive keywords.

With recent updates, webmasters have been thinking that Google does not use PageRank because low PR pages can get very good rankings. Before that everyone was saying that PageRank was THE factor for top positions. Now, everyone is saying that keyword rich anchor text links from many different sites isrepparttar 127770 key forrepparttar 127771 top ranks.

All these recent events seem to indicate that search engine algorithms are totally unpredictable, right? Wrong!

All search engines are going inrepparttar 127772 very same direction. The scientific literature related to information retrieval and recent search engine patents revealrepparttar 127773 not-so-distant future of search engine ranking algorithms.

Introducing Topic Specific Link Popularity

Forrepparttar 127774 last few years search engines relied on General Link Popularity to assessrepparttar 127775 importance of every page. Relevancy was based on a combination of General Link Popularity (importance) and keyword matches on page and off page (anchor text of links for specificity).

General Link Popularity is measured by summingrepparttar 127776 weight of ALL incoming links to a page. With General Link Popularity ANY link improvedrepparttar 127777 importance of a page. Webmasters started to buy high-PR links from totally unrelated sites. Pages were getting unrelated votes.

To combat this problem, Google implemented a Topic Specific Link Popularity algorithm. When a user specifies a query, Google determinesrepparttar 127778 importance of a page byrepparttar 127779 Link Popularity it gets from RELATED torepparttar 127780 keywords pages.

A link from a page will give you considerable Topic Specific Link Popularity when:

1)repparttar 127781 page itself is optimized for your keywords

2)repparttar 127782 page has a high General Link Popularity (PageRank)

3)repparttar 127783 page is from a site owned by someone else (you can't vote for yourself)

From a search engine's point of view, implementing a Topic Specific Link Popularity algorithm is a very tough task whenrepparttar 127784 queries need to be answered in less than a second.

All you need to know is this:repparttar 127785 top ranked pages for competitive keywords arerepparttar 127786 ones withrepparttar 127787 highest Topic Specific Link Popularity.

You need links from pages that have high PageRank, are optimized for YOUR keywords and are owned by someone else.

How do you get these links?

1. Search for your keywords on Google and look at all pages that rank for your keywords. Seek links from these pages.

2. Reciprocal Links. Swap links with sites that can give you a link on a page optimized for your keywords. Look for pages with high PageRank that have your keywords in their title and in their incoming links. Reciprocal links work provided that they come from optimized for your keywords (related) pages.

3. Buy links from some ofrepparttar 127788 top ranked for your keywords pages.

4. DMOZ and Yahoo's directory usually have pages that are very well ranked for your keywords. You absolutely must get links from these pages. If you have a commercial site, don't hesitate and buy a link from Yahoo immediately. It is well worthrepparttar 127789 $299.

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