Are you writing articles?
I know. You've already heard it 100 times before. The question is not IF you're writing articles, but WHAT you're actually writing. Simply throwing a bunch of words together isn't going to get you very far.
Here's a blueprint that outlines 7 keys to writing successful articles. Follow 7 keys and you're guaranteed to get more exposure with your articles.
Key #1: Choose a HOT Topic
You'll need to do a little research on this one. If you're already in touch with target market for your article, this should come easy.
Research, spy, observe. Do whatever it takes to understand your target market. What issues are hot? What topics currently appear within top ezines, messageboards, ebooks?
It's also a good idea to frequently visit article directories and content sites. These sites contain current articles on a variety of popular topics. Here's a shortlist:
http://ezinearticles.com http://www.certificate.net/wwio/ http://www.ideamarketers.com http://www.marketing-seek.com http://www.goarticles.com http://www.netterweb.com
Key #2: Choose a "Magnetic" Title
Magnetic title? That's right. Your article title is your headline. If it doesn't pull reader into article, nothing will. Just think ... what if I called this article:
"Writing Articles" "Tips For Article Publishing" "What It Takes To Write An Article"
See what I mean? These don't pack much "punch", do they?
Your title is just like a classified ad. Look at it this way. If your article title is crowded on a webpage with 100 others, what will make it jump off page?
Key #3: Use The AIDA Principle
Attention Interest Desire Action
This universal formula applies to your articles as well. Once you've enticed your reader to read your article (via a great title), you need to keep them reading.
The first paragraph of your article is critical. If it's dull, boring and lifeless, your reader will surely bail out. You must keep their interest right from start.
Try using short paragraphs, sentences and words. This will keep tempo upbeat and make your article much easier to read (or skim, as most do online).