The 7 Habits of a Successful Web-Marketing Plan

The best web site and best web-marketing strategy will not reap highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers).

A well-thought web marketing strategy drives traffic to your site through search engines, and other methods. Search engine strategy helps in getting highest visibility in search engine ranking, then helps pull visitors to your web site if your listing is relevant to their initial query. After that, your web site or web page needs to communicate and be relevant in a targeted fashion to what your visitors had in mind when they clicked on your listing or search result.

How does a web site communicate relevancy and targeting? Here are 7 habits a well-thought web-marketing plan needs to include to increase its efficiency.

Habit #1: Keyword strategy

Keyword research must be done to find out what people are actually typing into search engines.

Of course, it will be important to analyze competition and your current keywords on an ongoing-basis.

The really important number is amount of traffic each keyword generates.

Since search engine algorithms and methods are bound to change and are diverse, it is important to revisit your keyword strategy on a regular basis.

Habit #2: Targeted pages to channels or main audience constituencies

The key is to know your audience and address what they are looking for, rather than presenting what your business can offer.

Rather than sending all visitors to your home page and then letting them wander through your web pages, hoping that they will find what they were initially looking for, why not point them in correct direction and offer them content they were initially looking for by doing this search query?

Habit #3: Integrating keyword strategy and web content

Also, it is important to point out that keywords need to be re-used in content itself of page, and this is done by striking a careful balance between selling to prospect customers, optimizing for search engines, and making text interesting and useful to your visitors.

Because search engines want repeat customers, they try to return relevant results, so this content cannot be artificially crafted for purpose of search engine ranking only ; but rather, one must take into consideration importance of contextual relevancy and content usability.

Habit #4: A call to action

The web page needs to have a call to action, and you need to have some ROI measurement in place to establish success of your search engine marketing strategy (whether it is paid or unpaid search engine keywords).

Habit #5: Content creation and freshness

Did you know, for example, that top marketers are using HIDDEN techniques that make any given popup VASTLY more effective on their sites than VERY SAME popup would be on yours!

In fact, Stephen Pierce has actually admitted that one of these hidden popup techniques increased his profits by a whopping 50%!

Here's how that technique works...

Let's say Joe Bloggs has visited your site but has decided (for whatever reason) not to order just yet. He closes his browser (or clicks to another site) and then BAM!

Up jumps a window that makes Joe a special offer he just CAN'T refuse. On top of that, Joe has only got x number of minutes to make up his mind. There's a countdown happening right before his eyes. If he doesn't react before time expires,he loses out on special deal -- forever.

Suddenly Joe is back on your site and placing his order.

I call these 'Pressure Popups' because they really put your visitors' backs to wall and practically force them to take you up on your offer.

For pressure popups to be completely effective they have to be 'conditional'. In other words, they should only pop up when certain conditions are met.