The 7 Biggest Mistakes in Special Event Planning - and How to Avoid Them.

Written by Matt Cherry

Ever hearrepparttar expression: “You can never be too rich or too thin?” Inrepparttar 124453 case of special events planning, you can never be too organized.

Events are critical in providing outreach and exposure for an organization, and some can often be an excellent fund- and friend-raising tool. However, it’s easy to make a mistake when there are so many details. And those mistakes could cost you your reputation and customers if you’re not on top of every detail.

Here arerepparttar 124454 most common mistakes made – andrepparttar 124455 solutions – to help avoid such problems:

Mistake #1: Failing to identify meeting objectives. Be sure to know one hundred percent what your management expects from this event. Examples: education, recruiting, awards presentations, new product roll-out, executive installation, etc.

Mistake #2: Failing to budget properly. Many planners make this mistake by overlooking some very costly items. Specifically speaker travel, audio/visual, program handouts, shipping charges, decorations, security, and afternoon breaks. Don’t overlook these costs!

Mistake #3: Failing to have a plan. This is probablyrepparttar 124456 most common error that hurts an event. Many planners try to run an event without a plan and detailed checklist – missing important details that could make or breakrepparttar 124457 event. Lighting, seating, room temperature, music, decorations, audio/visual, and location ofrepparttar 124458 bathrooms and telephones are just some ofrepparttar 124459 details that are often forgotten.

Effective Web Site Promotion Strategy

Written by Kevin Warrene

Effective Web Site Promotion Strategy ----------------------------------------------------- Improve Your Site's Exposure

by Kevin Warrene VP, Sales and Marketing BMRW & Associates, Inc. February 3, 2003

Promoting your own web site should be atrepparttar top of your marketing strategies. There are many ways to get traffic to your site. You could spend thousands of dollars torepparttar 124452 search engines, search engine optimization companies or keyword positioning companies or you could follow these simple tips to help you market your web site on a very small budget. These are in no particular order as I feel they are all integral parts in web site promotion.

Tell Everyone - Word of mouth is sometimesrepparttar 124453 very best advertising. Always direct people to your site for more information. This is by farrepparttar 124454 easiest to do as most business people interact with customers, industry specific contacts, vendors and prospects on a daily basis. Tellrepparttar 124455 world... I have a web site!!!

Business Cards - This is a must. Your business cards should have your web site address on it as well as your email address.

Email Signatures - Always put your web site address in your email signature atrepparttar 124456 end of your communication. You can get very creative with signatures for different features you want to talk about. I probably have at least a dozen different email signatures that I use.

Stationery - Make it a point to put your web site address on your letterhead, notepads, post-it notes....for that matter anything printed should have your web site on it.

Advertising - If you are spending money advertising on TV, radio, print or online you need to make sure that your web site address is listed. You should want to drive this targeted traffic to your site.

Linking - Several search engines are starting to use link popularity to begin to rank your web site in search results. If would be in your best interests to find sites that are industry related to yours and work on reciprocal links. Ask your vendors about a link to your site. Work on getting linked to any possible site that would have relevant content to your site.

Customers - I feel very strongly that you need to notify all of your customers that you can about your web site. This can be with a direct mail piece, a flyer at your checkout, a flyer in their statement or an email. Your customer can continue to come back torepparttar 124457 web site 24/7 to find out what is going on at your company.

Search Engines and Directories - You can always work on submitting your web site torepparttar 124458 main search engines and directories that will accept submissions without charge. These are getting far and few between but are out there if you want to takerepparttar 124459 time. These can generate results but may take quite a bit of time to realize those results.

Cont'd on page 2 ==> © 2005
Terms of Use