The 5 Most Common SEO Mistakes

Written by Kalena Jordan


Having been inrepparttar business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized" sites that use search engine optimization (SEO) techniques that are just plain WRONG. Most of these sites were optimized by persons just starting out; SEO beginners not yet familiar enough withrepparttar 128046 industry to determine SEO fact from SEO fiction. But whatís scary is that some ofrepparttar 128047 sites Iíve seen using incorrect methods have been optimised by so called search engine optimization "experts" who really should know better.

Some common themes develop amongst incorrectly optimized sites. Could YOU be makingrepparttar 128048 same errors with your site? To find out, letís look atrepparttar 128049 five most common search engine optimization mistakes:

1) Non Utilization ofrepparttar 128050 Title Tag

How many times have you looked at a web site whererepparttar 128051 browser title reads "Welcome to [company name]ís web site" or simply "[Company Name]"? Nothing wrong with that, I hear you say? Well if you want to achieve high search engine rankings, thereís PLENTY wrong with it.

You see, while it may not be common knowledge amongst web designers, most search engines indexrepparttar 128052 content of title tags and consider it to be one ofrepparttar 128053 most important factors in their relevancy algorithm. What you place in your title can make or break your ranking for particular search terms onrepparttar 128054 various engines. If you donít include your most important search phrases within your title tag, you are overlooking a vital opportunity in your quest for higher search rankings.

Having said this, you should try and keep your title tag to a maximum of 200 characters, as that isrepparttar 128055 average limit most search engines will truncate to. If you really insist on including your company name in your title and youíre willing to sacrifice good keyword real estate to do so, put it atrepparttar 128056 very end ofrepparttar 128057 tag, because search engines give more relevancy "weight" to content atrepparttar 128058 start of your tag.

2) Use of Untargeted Keywords and Phrases

Another common mistake made by webmasters and SEO learners is their choice of keywords placed inrepparttar 128059 META keyword tag. Sure it might seem logical to targetrepparttar 128060 word "printers" if you run a printer repair business in Ohio, but think about it - even if you succeeded in ranking well for such a competitive term (you wonít), how many ofrepparttar 128061 people visiting your site as a result of this search would leave as soon as they saw your home page? Thatís right, most of them. Allrepparttar 128062 people who wanted to buy printers, allrepparttar 128063 people looking for businesses outside Ohio, allrepparttar 128064 people not looking specifically for printer repairers.

Does it become clear now that targeting such a generic word is a waste of time? What you need to do instead is optimise your site for search terms and phrases that are highly targeted to your precise business. Use a tool such as Wordtracker.com (keyword location software) to find what people are actually typing in torepparttar 128065 search engines to find goods and services similar to yours and concentrate on ranking well for those terms. The more qualified your site visitors are,repparttar 128066 more likely you are to convert those visitors into paying customers.

3) A Lack of Optimized Body Text

This one is very common. How often do you visit a home page that is made up entirely of graphics? You knowrepparttar 128067 ones - they consist of an enormous Flash file or maybe a large logo or a montage of images, butrepparttar 128068 thing they have in common is a distinct lack of text. Think they look professional? Think again. No matter what you read or hear, if a site has no text onrepparttar 128069 home page, it hasnít been correctly optimized and has little chance of ranking well inrepparttar 128070 search engines. Now thatís unprofessional in my opinion.

Beginner SEOís often makerepparttar 128071 mistake of creating an optimized title tag and META tags and believing their work is done. WRONG. If you want a web site to rank well inrepparttar 128072 search engines, you need to give them what they want to see - visible content that is optimized just as well asrepparttar 128073 invisible content. That means adding keyword-filled body text to any page you want ranking high. Why? Because most search engines canít index images. Some engines donít even index META tags anymore. So a site with no visible content becomes effectively invisible to a search engine and has almost no chance of appearing inrepparttar 128074 rankings for logical searches.

TAG, You're it! Using Keywords in Your Tags

Written by Janet L. Hall


TAG, You're it! Using Keywords in Your Tags By: Janet L. Hall

Did you know that in order to get your web page a top ranking in some ofrepparttar search engines that you MUST use your keywords in certain TAGS?

The basic language in which most web pages are written is HTML (HyperText Markup Language). In order to turn your regular text into HTML you must use TAGS. Most TAGS use a start (beginning) and end (closing) TAG.

To indicate a document is written in HTML you must startrepparttar 128045 document withrepparttar 128046 TAG: (this is placed atrepparttar 128047 very top of your document) and then to end your document you placerepparttar 128048 TAG: atrepparttar 128049 very bottom of your document.

TIP: All start TAG elements are surrounded or enclosed by angle brackets: < > and all end TAG elements are surrounded by angle brackets with a forward slash inside:

BIG TIP: NOT ALL TAGS needrepparttar 128050 ending TAG. (more on this later).

There are many TAGS you need to include in your HEAD TAG (which this article will be addressing), and in your web page, in which you should include your keywords. This can help (but doesnít guarantee) better ratings with some search engines.

Search engines generally consider anything nearrepparttar 128051 top of your document or withinrepparttar 128052 HEAD TAG with more relevance, so it's important to includerepparttar 128053 proper TAGS and your keywords within those TAGS.

NOTE: META TAGS are HTML TAGS that will giverepparttar 128054 search engines information about your web page and should be included inrepparttar 128055 HEAD TAG also. They DO NOT have a start and end TAG but are enclosed with angle brackets.

So afterrepparttar 128056 tag, place your start HEAD TAG:

TAGS you MUST catch:

(Please note that I am presenting MY keywords in lower case, and TAGS in upper case in examples)

1. disorganized? organizing help, clutter tips, organizing tools

These arerepparttar 128057 TAGS you use forrepparttar 128058 title of your page. The title tag is very important so please don't use Home Page for your title. Some web page software will generate home page or new page for your title, YOU MUST CHANGE THIS.

Onrepparttar 128059 Internet, your title appears inrepparttar 128060 blur bar acrossrepparttar 128061 top ofrepparttar 128062 monitor screen.

Make sure you use your keywords in your title to help ensure a * higher * score with some ofrepparttar 128063 search engines. Many search engines will display your title and your description inrepparttar 128064 search results when people are searching for you.

According to a report I received from WordSpot.com, * The #1 biggest mistake that web page designers make is leaving out keywords fromrepparttar 128065 area of a web page. *<p>masterpromotion.com suggests, *The optimum length for a title is between six and eight words. Do not repeat keywords more than once. * Another article I read suggests a title length of 60 characters.<p>2.Your next important TAG is your description TAG:<p><META NAME="DESCRIPTION" CONTENT=" disorganized? need help getting organized? Organizing solutions to simplify your life. got clutter? get rid of clutter. live<IMG height=12 src="/the2.jpg" alt="repparttar 128066"> life you've been dreaming of, clutter free, get an overhall"><p>This TAG can be thought of as a mini ad for your web site. You should also place your keywords here. The suggested length for your description is between 10 and 25 words or 150 characters.<p>3.Next is your keyword TAG in which you need to enter YOUR relevant keywords YOU have selected for that page.<p><META NAME="KEYWORDS" CONTENT=" organizing, organising, clutter, overhall, overhaul, organized, get organized, organizing tools, stuff, disorganized, clutter in your life, stay organized, professional organizers"> <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-The_5_Most_Common_SEO_Mistakes-28046.htm">></a></td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3">ImproveHomeLife.com © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params = document.location.search; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? (params.substring(0, params.lastIndexOf(HASH_ESCAPED))) : params; pyPage = escape(pyPage.substring(pyPage.lastIndexOf('/') + 1)); pyPage = pyPage + params; var curTime = new Date().valueOf(); var bug = new Image(); bug.src = '/track/adsenseTrack.php?pyPage=' + pyPage + '&adDomain=' + adDomain + '&adUnit=' + adUnit + "&time=" + curTime; } } function TrackIt0() {TrackIt(0); } function TrackIt1() {TrackIt(1); } function TrackIt2() {TrackIt(2); } var elements = document.getElementsByTagName("iframe"); for (var i = 0; i < elements.length; i++) { if(elements[i].src.indexOf('googlesyndication.com') > -1) { //elements[i].onfocus = TrackIt; if (i==0) elements[i].onfocus = TrackIt0; if (i==1) elements[i].onfocus = TrackIt1; if (i==2) elements[i].onfocus = TrackIt2; } } </script> <!--WEBBOT bot="HTMLMarkup" startspan ALT="Site Meter" --> <script type="text/javascript" language="JavaScript">var site="s19improve"</script> <script type="text/javascript" language="JavaScript1.2" src="http://s19.sitemeter.com/js/counter.js?site=s19improve"> </script> <noscript> <a href="http://s19.sitemeter.com/stats.asp?site=s19improve" target="_top"> <img src="http://s19.sitemeter.com/meter.asp?site=s19improve" alt="Site Meter" border=0></a> </noscript> <!-- Copyright (c)2002 Site Meter --> <!--WEBBOT bot="HTMLMarkup" Endspan --> </body> </html>