"There are only two ways to get to top of a tree. One is to climb tree. The other is to sit on an acorn and wait".

Think about it for a minute and you can see a lot of parallels with netpreneurs. Are you climbing tree, or waiting for something to happen?

Study those who succeed on internet and you will find they often use a well planned approach that incorporates four active marketing ingredients that could make or break you.

In effect, when they head up tree, they do so on a thick, sturdy trunk. One unlikely to break and much more likely to support them.

Here they are:

-*First*, give away something valuable free in exchange for email addresses. People on internet are looking for freebies. If you've got something free, they'll be looking for you.

It could be a good e-book or some other information, some software, a free consultation or whatever may be appropriate for your particular business. But key point is that it must be useful and valuable to be effective.

-*Second*, you need a strong lead product. Make sure it's as good as it gets. Whether it's benefits, price or service, it must have a significant competitive advantage. As you know, competition is fierce.

2.Have your customers pointed out spelling errors in your materials? Yes No

3.Has it been more than 6 months since you read through your marketing materials or web site to check for out- of-date names, number, prices, photos? Yes No

4.Are you having a problem finding your web site on search engines? Yes No

5.Have you added new products or services in last 12 months? Yes No