The 4 Active Marketing Ingredients That Could Make Or Break You

Written by Joshua Rose


I don't know who to acknowledge forrepparttar following, but whoever it was sure said a mouthful.

"There are only two ways to get torepparttar 121429 top of a tree. One is to climbrepparttar 121430 tree. The other is to sit on an acorn and wait".

Think about it for a minute and you can see a lot of parallels with netpreneurs. Are you climbingrepparttar 121431 tree, or waiting for something to happen?

Study those who succeed onrepparttar 121432 internet and you will find they often use a well planned approach that incorporates four active marketing ingredients that could make or break you.

In effect, when they head uprepparttar 121433 tree, they do so on a thick, sturdy trunk. One unlikely to break and much more likely to support them.

Here they are:

-*First*, give away something valuable free in exchange for email addresses. People onrepparttar 121434 internet are looking for freebies. If you've got something free, they'll be looking for you.

It could be a good e-book or some other information, some software, a free consultation or whatever may be appropriate for your particular business. Butrepparttar 121435 key point is that it must be useful and valuable to be effective.

-*Second*, you need a strong lead product. Make sure it's as good as it gets. Whether it'srepparttar 121436 benefits,repparttar 121437 price orrepparttar 121438 service, it must have a significant competitive advantage. As you know,repparttar 121439 competition is fierce.

And stick to one primary product at first. If you present a number of choices, even if they are all wonderful, you are adding an additional decision dimension that just complicates things forrepparttar 121440 potential buyer … and usually losesrepparttar 121441 sale.

Does Your Organization Need a Marketing Makeover? Take The Quiz!

Written by Deborah Ramstorf


1.Does one of your employees “dorepparttar marketing” in his/her spare time? Yes No

2.Have your customers pointed out spelling errors in your materials? Yes No

3.Has it been more than 6 months since you read through your marketing materials or web site to check for out- of-date names, number, prices, photos? Yes No

4.Are you having a problem finding your web site on search engines? Yes No

5.Have you added new products or services inrepparttar 121428 last 12 months? Yes No

6.Have you run out of marketing ideas? Orrepparttar 121429 opposite, have too many ideas that don’t get executed? Yes No

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