The 3 Rules to maximizing profits from banner ads!

Written by Derek Arnold


Placing those ads on your site are designed to do just one thing, make you andrepparttar advertiser money. No it’s not rocket science but there is a science to doing it right.

There are 3 simple rules to follow and you will convert those ads intorepparttar 102334 revenue you intended them to be when you decided to place them inrepparttar 102335 first place.

1.Don’t sell Viagra to pregnant women! – Basically what this means is that each page on your site probably offers something different than allrepparttar 102336 other pages on your site, otherwise you would have terrible redundancy on your site and that would be bad, but that’s for another discussion. Let’s say you have a site offers travel services, and this particular page is about a certain destination that you offer. Then your ads should fitrepparttar 102337 page, an offer such as “Home Loans”, or “Grocery Coupons” would be what is know as “Shotgun Marketing”, which basically means that you are just firing an ad at there and praying that someone who sees it will be interested. This click and buy ratio will prove to be VERY disappointing. A proper ad such as “discount air tickets”, or “Travel Insurance” will produce a much higher, click and buy ratio, this is what is referred to as “Target Marketing”. Remember,repparttar 102338 internet is a spontaneous buying medium, so whenrepparttar 102339 visitor is on that particular page, this is whenrepparttar 102340 interest in this particular subject is at it’s peak! They are already thinking travel, you are offering themrepparttar 102341 “Up sell”, meaning you not changingrepparttar 102342 visitors train of thought, your offer is just blending in.

2.Putrepparttar 102343 steak inrepparttar 102344 middle, and leaverepparttar 102345 salad onrepparttar 102346 side! – Where do you place you banners? Onrepparttar 102347 side? Atrepparttar 102348 bottom ofrepparttar 102349 page? Somewhere betweenrepparttar 102350 “I’m offering this for free” and “Look at my fancy graphics” area ofrepparttar 102351 page? Obviouslyrepparttar 102352 most profitable place to setrepparttar 102353 banner is onrepparttar 102354 top ofrepparttar 102355 page, and is highly recommended if that space is available! Most ofrepparttar 102356 time website owners have reserved that spot for they’re own offers andrepparttar 102357 like. The second best place on a page is just before your startrepparttar 102358 page content. An animated 468 x 60 banner should be centered and placed just before you begin your page content. Remember these banners are what pay you money to keep your site going, and if all goes right, some change in your pocket. Move other items on your site torepparttar 102359 side and make room for those banners. Banners placed insiderepparttar 102360 test ofrepparttar 102361 page content (not atrepparttar 102362 end) would berepparttar 102363 third option.

What Do Affiliate Tracking Services Do?

Written by Clay Mabbitt


Some affiliate programs design their own internal software to track affiliate referrals, calculate commissions, and process payments. It is far more common, though, for programs to outsource these functions to an affiliate tracking company. Knowing which affiliate tracking company a program uses allows you to quickly assess how many ofrepparttar aspects of their affiliate program will operate. What follows are some ofrepparttar 102333 aspects of an affiliate program that are largely influenced byrepparttar 102334 affiliate tracking company used.

Targeted linking

Also known as “deep linking”, targeted linking isrepparttar 102335 practice of allowing affiliates to direct traffic to whichever page onrepparttar 102336 affiliate programs site best fits their pre-selling strategy. The alternative to targeted linking is to direct all referred traffic torepparttar 102337 home page ofrepparttar 102338 site. Programs that offer targeted linking often, though not always, have much higher conversion rates.

Tiered commissions

Some programs will reward affiliates for bringing new affiliates intorepparttar 102339 program. While this reward can take many forms, it is usually a small percentage of whatrepparttar 102340 new affiliates earn. In such programs, there are often a handful of affiliates who are very successful recruiting and earn a steady income even though they make few direct sales. Some affiliate tracking companies do not haverepparttar 102341 capacity to offer tiered commissions, although most do and leaverepparttar 102342 choice up torepparttar 102343 individual program manager.

Tracking return customers

Most purchases onrepparttar 102344 internet do not occurrepparttar 102345 first time a visitor comes to a page. Often they will bookmarkrepparttar 102346 page and return torepparttar 102347 site hours, weeks, or sometimes months later to purchase. Using a combination of cookies, IP tracking, and domain referral tracking; affiliates can still receive commissions on customers that do not make immediate purchases. Whilerepparttar 102348 exact window of customer action may vary from program to program, most affiliate tracking companies userepparttar 102349 same tracking methods (cookies or IP tracking) across all of their programs.

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