How Santa Claus Can Help your Small BusinessSt. Nick Offers Annual Opportunity to Build Awareness
Santa Claus is coming to town, and small business owners everywhere should make sure they are out to greet him when he arrives. No, I’m not suggesting you wait by chimney with a plate of milk and cookies. Long before arrival of December 25th ,Santa and his reindeer drive right down Main Street in your town or city. You should meet him -- and thousands of potential customers – at Santa Claus Parade.
With TV or major newspaper advertising out of reach for most small businesses, a good alternative to help you build awareness for your business is to be active in your community. You probably already participate in local business organizations, charitable causes, or other community events that help to build awareness of your business and serve to improve your reputation. Ironically, most businesses owners seem to ignore one of most important community events of year, local Santa Claus parade.
Aside from sponsoring a float or chipping in to help fund parade, there are plenty of low budget, high impact ways that you can connect with potential customers while Santa is guiding his sleigh through town. You could give away candy canes with your business name or card attached, provide free hot chocolate to kids and complementary coffee to their parents, or give away a small toy to children along parade route. The cost of this type of hands on marketing is minimal. All of items mentioned above are inexpensive when purchased in bulk from a local warehouse or distributor.
What makes Santa Claus parade different than all of other events you attend every year in an effort to promote your business?