The 3 Musts for Running Your Web Design Business Efficiently and Effectively

Written by Scott Marriott


There is no shortage of Web sites and books on how to create graphics for Web sites and how to use HTML or programming software. However, in order to run a Web design business efficiently and effectively you need to know a whole lot more than just how to design great looking graphics and Web pages.

I’ve learned a lot by trial and error in my years as a Web design business owner. I want to sharerepparttar 3 most important musts for running a Web design business so you can avoid some ofrepparttar 132746 headaches I had to go through. The key to enjoying your business is to provide your clients with wonderful Web sites while keeping your aspirin purchases down. In other words, you need to focus on these 3 key elements to running a Web design business in order to alleviate unnecessary headaches and potential legal problems.

Must Number One: Contracts

You must sign a contract with every single client you do a project for. It doesn’t matter how nice someone seems to be when you meet them and it doesn’t matter how small their Web design needs are; you need to sign a contract with everyone you do business with or you are setting yourself up for some potentially painful nightmares.

A contract shouldn’t be looked at as a negative thing; something that givesrepparttar 132747 impression you shouldn’t be trusted. In fact, most of your clients will haverepparttar 132748 opposite feeling when you present them with a contract. Telling your clients you sign contracts for every project you do will show that you are a step above those that don’t. Most businesses are used to using contracts and will only respect you more if you use one in your own business.

Mentioning that you use contracts will actually make a client feel more secure about your business, rather than scare them away. Any client that is not willing to be bound by a contract usually has a reason, and it isn’t because they don’t trust you. People that refuse to sign contracts usually have a pattern of not holding up their end of a deal. These people should be avoided at all cost; no matter how much money they offer to pay you.

The whole point of using a contract is to outline what each party’s responsibilities will be inrepparttar 132749 project and what each can expect atrepparttar 132750 outcome. Your contract needs to specify what is to be delivered by you and what is expected ofrepparttar 132751 client duringrepparttar 132752 entire project. Everything from how to deliver materials to you and providing timelines needs to be outlined in your contracts.

Must Number Two: Timely delivery of your client’s materials.

In order to makerepparttar 132753 most of your time as a Web design business owner you need to keep all your client projects on a timeline. The last thing you want to have happen is to cross two or more different projects on top of each other. If you have several people working for you, and you can do more than one project at a time, you may be able to handle things. However, if you are only able to do one project at a time, you need to make sure each project is done in its own time frame and not crossing over intorepparttar 132754 timeline of another project.

When you sign with a new client, one ofrepparttar 132755 most important questions they want answered is: “When can my site be finished?” You’ll need to be able to give each client a timeline to make them feel good about their decision to hire you. Atrepparttar 132756 same time, you also need to be able to complete their project within that timeline to a reasonable degree.

Website Maintenance: What does it take to manage your website?

Written by Donald Nelson


Every action has a beginning phase where you launch your activity, a middle period in which you must sustain and develop it and a conclusion. Many people set up a website enthusiastically but then they find that they don't haverepparttar skills or knowledge to maintain and develop it. So, what arerepparttar 132743 challenges in this middle phase of a website's life and how can you meet them?

Updatingrepparttar 132744 site: The beauty of a website is that it is not static like a brochure or printed document. You can change it to reflect new products or new developments in your enterprise. You can launch new campaigns, and at any time you can add more content.

The problem for some companies and individuals is that after they have paid a good amount of money to have their site built, they do not have any personnel who can make changes torepparttar 132745 website, such as adding new text or photos etc. One solution to this is to make sure you have a good maintenance plan included inrepparttar 132746 contract or agreement you make your with your web designer, so that minor changes can be made by your original designer

Another solution, and one that gives you more flexibility, is to train someone in your organization to be able to work with an html editor (like Frontpage, Dreamweaver, or other similar programs). While not everyone hasrepparttar 132747 skills to design a site from scratch, someone who is able to userepparttar 132748 normal word processing programs can learn how to modify text and upload files torepparttar 132749 server.

Promotingrepparttar 132750 site: If you just sit on your hands you cannot expect your website to live up to its promise. Many web designers do not have a clue about things like search engine optimization or submission, andrepparttar 132751 new website owner is left with a nice looking site, but no traffic. Furthermore there are other website related promotional tasks such as reciprocal linking, newsletter editing and mailing list maintenance which do not fall intorepparttar 132752 duties normally performed byrepparttar 132753 site's original designer.

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