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"The Money Is In The... LIST!"

I bet you've heard this catch phrase once or twice while surfing around on Internet.

I know I have.

But, question that usually arises is... "How do I effectively build one that won't cost me an arm and a leg in process?"

Well, today's your lucky day because I'm going to highlight 3 of MOST powerful ways to build your targeted 'Opt-In List' by using Power of 'Viral Marketing' as your engine.

And best part about using these 3 'Viral' methods I'm about to mention are... they cost virtually Nothing to produce, are Highly targeted, give You INSTANT Credibility and are in constant demand by website owners.

So, with that said, let's move on to what these 3 'Viral' methods are and how they will benefit you and your List Building efforts.

1. Writing 'Special Reports'.

- Special Reports work great because they allow you to go into more depth about Topic or Problem in question where you'll then be able to lead them to how your Product or Service(or Affiliate product) can fix there current problem.

- They give you Instant Credibility, which builds trust in your customer that you are knowlegdable in your industry.

- Website owners are always looking for quality **Free Stuff** to give away or offer to there Visitors and/or Subscribers.

This is where you could CASH-IN, especially if you make your special report 'Brandable'. This gives website owner even MORE incentive to give your Freebie away if they can make Money in process.

- And your Contact Information will always be inside, no matter what. Meaning, as your report is being passed around Internet you'll always be able to lead your potential customer back to your website where they could sign-up for your newsletter and/or read up more about your Products or Services you offer.

2. Putting Together A 'Free eBook'.

- Free eBooks work great as well and have same benefits as I outlined through special report.

Viral marketing by definition is any type of a marketing campaign that encourages those in receipt of an advertising message to voluntarily pass it along to friends, family and others that may be interested. [unlike a bad "virus" which one would not want to knowingly spread or pass along.]

Examples of successful viral marketing are: hotmail and their simple teaser at bottom of all their emails that stated "Get your free private email at www.hotmail.com."

In its first 1.5 years, Hotmail acquired over 12 million subscribers.

eGroups.com [Yahoo Groups] is a free place on Net with tools for groups to share ideas, coordinate schedules and

exchange documents. It reached 4.1 million users at a faster pace than Hotmail did.

MeMail.com, Canadian publisher with over 300,000 subscribers, has 97% of its new subscribers from direct referrals.

Every time a subscriber passes along a story or joke, attached is a subtle endorsement for MeMail.com brand.

Other forms of viral advertising are based on idea, that people will pass on and share cool and entertaining content, which is often sponsored by an individual or company.

This is looking to raise awareness and use of a product or service. These viral commercials can take many different forms: funny video clips, interactive Flash games, images, or even text.

R.S.S. is not just a gift, but a means to propagate your brand via incoming links. It will provide content to any who wish it, but its true purpose is to infiltrate market, virally.

Viral marketing is usually carried out by email, although it is not same as email marketing.

Email marketing is a message that is sent out by a company to a database.

In Viral marketing a conventional database is not used. The idea is to get your reader to pass your message on to their friends, family or associates. The message then carries a powerful personal endorsement and is much more likely to be read and/or acted upon.

When a viral campaign is properly constructed and executed, you will be rewarded exponentially by spread.