Attracting The Right Kind of Attention
By Barrett Niehus http://www.freetrainer.com
If you have spent time on
internet trying to promote your web site, you have realized that it takes a great deal of work to maintain a constant level of traffic. From search engine submissions to awards and affiliates, promoting your web site takes a significant time investment. As a result you spend hours each day trying to get your traffic numbers to climb. However, question must be asked: Does increase in traffic result in a proportional increase in sales? As many "Dot Coms" have seen in past two years, traffic does not necessarily equal profit. You must target your audience and sell to groups that are most likely to see value and purchase your products.
Unless your product is needed, purchased and used by every man, woman and child on planet, you must determine exactly who your customers are. With a bit of research you should be able to accurately define age bracket, socio-economic status, gender, race, and religion that typically purchase your products. Armed with this information, you can double your sales without having to increase time you spend promoting your site. Instead of sending out general announcements in chat rooms, or bulk emailing, you can find ways to accurately target people who will use your products. With knowledge about demographic group that you serve, it should be easy to find associations, facilities, clubs and businesses that also serve this group. Find these groups, generate relationships, and use their resources to boost your traffic.
