Cold calling doesn’t work, it’s no fun and often you end up with leads, or worse yet, clients, that don’t really value what you do.

Having said that, leads are lifeblood of growth, without a lead, there is no client.

Set-up a 2 step lead machine and you can say goodbye to cold calling while generating all of qualified, permission based leads you can handle.

The basic idea behind 2 step approach is to create one or more valuable reports, workshops, evaluations, trial products, checklists, newsletters, courses or tip sheets. You know, something like, “How To Tell If Your Roofing Contractor Is Lying To You” or “What Every Senior Must Know About Bush’s Social Security Changes” or “101 More Things You Can Do With Your iPod.”

Now that you have your value packed written report or audio CD, every bit of your advertising – that’s Yellow Pages, direct mail, back of your business card, letterhead, email signature, web site – should focus on getting people to pick up, request or download that report. Don’t try to do anything else with your advertising, let report sell you. See, that’s step 1.

There are several reasons that this approach is so much more effective for small business owner than traditional “image” type advertising.

First off, if you only buy a 2 x 3 ad or send a 4 x 6 postcard, can you really tell your story very well?

Secondly, this approach allows you to demonstrate your expertise in a non-threatening, on prospect’s own terms, way. Nobody likes to be sold to, but if they take time to read your report, understand what you do that has value, have an 8-10 page conversation with you, relationship and trust has begun.

For people who have decided to strike out on their own entrepreneurial careers, currency of choice for lasting and meaningful compensation…and primary reason they left "rat race" is…spiritual fulfillment.

Like fulfillment, word 'spirituality' has a different meaning for different people, too.

I believe that spirituality is something we carry within ourselves. It is expressed, or "outwardly manifested," by our sense of self and our sense of respect for others.

To me it is not about "hairy fairy" nonsense or an outward display of how "spiritual" one is.

Objectively, spirituality embraces theories, practices and social structures that answer existential questions that arise out of nature of being human "Who am I?" "What are I?" and "What is my purpose?"

Spirituality is not about converting you to a specific way of thinking. It is about your personal insights and experience, associated with your personal quest to discover your essence or "true identify."

The most effective way to keep yourself productive, motivated, and hell-bent on your success, is to make sure that you're feeding your spirit along with your bank account.

Fundamental Human Values:

According to India’s spiritual leader, Sathya Sai Baba, concern for well-being, responsibility, love, truth, and inner peace provide foundation to every major spiritual tradition, from organized mainstream religion to splinter sects.

William C. Miller, Co-Founder, of Global Dharma Center, agrees, but also finds that "spirituality" is just as ubiquitous in workplace. Miller says fundamental human values that are found in all ancient spiritual traditions are perfectly mirrored in fundamental business values of our contemporary world.