The 2 Step Lead Generation Machine

Written by John Jantsch

Copyright 2005 John Jantsch

Cold calling doesn’t work, it’s no fun and often you end up with leads, or worse yet, clients, that don’t really value what you do.

Having said that, leads arerepparttar lifeblood of growth, without a lead, there is no client.

Set-up a 2 step lead machine and you can say goodbye to cold calling while generating all ofrepparttar 138545 qualified, permission based leads you can handle.

The basic idea behindrepparttar 138546 2 step approach is to create one or more valuable reports, workshops, evaluations, trial products, checklists, newsletters, courses or tip sheets. You know, something like, “How To Tell If Your Roofing Contractor Is Lying To You” or “What Every Senior Must Know About Bush’s Social Security Changes” or “101 More Things You Can Do With Your iPod.”

Now that you have your value packed written report or audio CD, every bit of your advertising – that’s Yellow Pages, direct mail, back of your business card, letterhead, email signature, web site – should focus on getting people to pick up, request or download that report. Don’t try to do anything else with your advertising, letrepparttar 138547 report sell you. See, that’s step 1.

There are several reasons that this approach is so much more effective forrepparttar 138548 small business owner thanrepparttar 138549 traditional “image” type advertising.

First off, if you only buy a 2 x 3 ad or send a 4 x 6 postcard, can you really tell your story very well?

Secondly, this approach allows you to demonstrate your expertise in a non-threatening, onrepparttar 138550 prospect’s own terms, way. Nobody likes to be sold to, but if they takerepparttar 138551 time to read your report, understand what you do that has value, have an 8-10 page conversation with you,repparttar 138552 relationship and trust has begun.

A person who has requested your free information in officially a hot lead. When a prospect visits your web site they are effectively raising their hand and identifying themselves as someone who is very interested in what you do. Half of your sales job is done!

Bring Spirit Into Your Online Business

Written by Mal Keenan

Copyright 2005 Mal Keenan

For people who have decided to strike out on their own entrepreneurial careers,repparttar currency of choice for lasting and meaningful compensation…andrepparttar 138482 primary reason they leftrepparttar 138483 "rat race" is…spiritual fulfillment.

Like fulfillment,repparttar 138484 word 'spirituality' has a different meaning for different people, too.

I believe that spirituality is something we carry within ourselves. It is expressed, or "outwardly manifested," by our sense of self and our sense of respect for others.

To me it is not about "hairy fairy" nonsense or an outward display of how "spiritual" one is.

Objectively, spirituality embracesrepparttar 138485 theories, practices and social structures that answerrepparttar 138486 existential questions that arise out ofrepparttar 138487 nature of being human "Who am I?" "What are I?" and "What is my purpose?"

Spirituality is not about converting you to a specific way of thinking. It is about your personal insights and experience, associated with your personal quest to discover your essence or "true identify."

The most effective way to keep yourself productive, motivated, and hell-bent on your success, is to make sure that you're feeding your spirit along with your bank account.

Fundamental Human Values:

According to India’s spiritual leader, Sathya Sai Baba, concern for well-being, responsibility, love, truth, and inner peace providerepparttar 138488 foundation to every major spiritual tradition, from organized mainstream religion to splinter sects.

William C. Miller, Co-Founder, ofrepparttar 138489 Global Dharma Center, agrees, but also finds that "spirituality" is just as ubiquitous inrepparttar 138490 workplace. Miller saysrepparttar 138491 fundamental human values that are found in all ancient spiritual traditions are perfectly mirrored inrepparttar 138492 fundamental business values of our contemporary world.

A healthy dose of spirituality and meaning atrepparttar 138493 workplace is good for business because it improves morale and productivity.

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