To paraphrase management guru Peter Drucker, a leader is someone who not only does things right, but who also does right things, while helping others do same. The same holds true in sales: how better to serve your clients than to really know and understand what they do, and to truly help them do it better?

With that in mind, here are Mr. Hill’s eleven secrets to leadership, as they apply to leadership in selling:

1.“Unwavering Courage”: Selling successfully requires courage; taking a risk where odds may seem stacked against you; courage to make that extra call, to deal with tough client or prospect, and to not let anything deter you. As Hill says, courage is “based upon knowledge of self and one’s occupation.

2.“Self-Control”: The ability to set a course for yourself and take disciplined action each day is a key attribute of all successful salespeople.

3.“A keen sense of justice”: Knowing right from wrong - understanding what is fair and just - allows you to make, wise informed decisions.

4.“Definiteness of decision”: Deciding on what you want to achieve, and then doing whatever it takes to get there, even in face of obstacles and setbacks, is crucial to your success. For those who don’t quite make it, failure can usually be traced back to a lack of decisiveness about what they really want.

5.“Definiteness of plans”: In Hill’s words, “the successful leader must plan his work, and work his plan. Truer words were never spoken when it comes to selling. Plan your time, and then take action on your plan each and every day.

To compete with other businesses nowadays (especially online) you need something that nobody else can copy. A one of a kind so to speak!

You must distinguish yourself from your competition. Distinction is something that clearly makes your business different from all of your competitors and sets you apart.

In order to effectively distinguish yourself from your competitors you must know who your competitors are and niche they market to.

That means you must identify your exact target audience?

If you can’t do that, you will have little or no success in to creating any kind of distinction.

The easiest way to create distinction is to think like your target audience or customers. Know their exact needs, wants, goals, problems and interests and improve on them by adding distinction! Use your brainpower. Ask yourself questions like: How can I set myself apart from my competition? What could I offer my niche that my competition can't? What can I do to put my business at top of pile?

If you keep asking these questions your mind will eventually start shooting out more ideas than you can handle. One of those ideas might provide you with distinction you're searching for.

If you can't find something that your competitors aren't already doing don’t panic. Pick a service that you mutually offer and improve on it.

Here Are A Few Ways To make yourself Distinct & Outsell Your Competition

The keys to outselling your competition are to compare your product to theirs.

When you find differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.