The 10 Most Popular Myths About Running A Home-Based Business Online

Written by Elena Fawkner

The 10 Most Popular Myths About Running A Home-Based Business Online

2002 Elena Fawkner

Several weeks ago I finally tookrepparttar plunge intorepparttar 117745 world of network marketing. I had been running an online business for almost three years by then but knew that I would have to makerepparttar 117746 leap to network marketing at some point since it was such an obvious fit with Internet marketing. And I haven't been disappointed.

One thing did surprise me though --repparttar 117747 number of people who approached me about my network marketing business, interested in running their businesses exclusively online, but withrepparttar 117748 mistaken belief that it would be somehow easier and less expensive than establishing and running a home- based business offline.

Well, let me tell you, there's nothing easy or inexpensive about running a home-based business - online or off. The Internet is just a different way of going about it. And that's all.

Here's my top 10 myths about running an online business (and in answer torepparttar 117749 missing Myth#11, NO, you CANNOT run a serious online business with WebTV - get a REAL computer already).

MYTH#1 - It's Easy, Anyone Can Do It

FACT - It's not easy, by any stretch ofrepparttar 117750 imagination, and no, you may not be able to do it.

Reality is, establishing an Internet business is a long, slow, frustrating process. Your first attempt at creating your own web site will be an abomination. You'll look back at it in 12 months and shudder. I know I did.

You'll feel utterly overwhelmed byrepparttar 117751 sheer amount of information you need to absorb. Andrepparttar 117752 fact that six different "experts" each tell you six different things doesn't help. (There are no "experts", byrepparttar 117753 way, just a lot of people with a lot of opinions. Bottom line? Do what works. For you.)

The only way to learn is by trial and error. Some days you'll feel like you're on a roll,repparttar 117754 next you'll feel like you're backsliding and FAST. No sooner do you manage a respectable ranking on Altavista, than your Yahoo listing disappears altogether, and whererepparttar 117755 hell did that number 5 listing with Google go?

After spending an ENTIRE DAY trying to work out what's going on with your search engine listings, giving up, going searching for yet another "expert" to tell you what you're doing wrong, finally realizing there is no such expert and you're going to have to learn how to do it all yourself after all (dammit to hell!) you suddenly realize that you've done absolutely nothing all day to promote your business and you still have to writerepparttar 117756 article for this week's ezine which has to go out tomorrow but you can't work your business tomorrow because you have to go work at your J.O.B. .... AAAARGHHHH!!!!!

Many, many people, give it up. Most, probably. It's hard work and it's frustrating. Atrepparttar 117757 end ofrepparttar 117758 day, most are just not prepared to do what it takes.

MYTH#2 - I Can Get Wealthy Overnight

FACT - The only way to get wealthy overnight in this world is to winrepparttar 117759 Lotto. Period. It will NOT happen onrepparttar 117760 Internet. Not these days, anyway.

MYTH#3 - Once I Build My Website I Can Relax And Let It Dorepparttar 117761 Work For Me

FACT - Hah. See Myth #4.

MYTH#4 - Once I Build My Website The World Will Beat A Path To My Door

FACT - No. It won't.

Merely creating a web site and uploading it to your host's server means that your web site is available for viewing by *those who know it exists*. Only problem is, you and your web host arerepparttar 117762 only ones who know. And even your web host doesn't care (at least as long as you pay your monthly hosting fees).

You now need to submit your site torepparttar 117763 search engines (no, they will not just find it automatically and no, your web site is not just automatically added to some great universal Index once it's uploaded). Then you have to wait several weeks or months to find out whether it's been indexed. And if by some miracle it has, where and for what keywords. And then fix it.

When Do I Start Getting Money and Where Does It Come From?

Written by Elena Fawkner

When Do I Start Getting Money and Where Does It Come From?

2002 Elena Fawkner

I received an email duringrepparttar week from a reader of a recent article "The 10 Most Popular Myths About Running A Home-Based Business Online" ( op10.html). That article was, I admit, something of a vent which was long overdue and it struck a chord with many readers who wrote in to let me know that it described their experiences to a T.

One Internet-experienced reader wrote: "People askrepparttar 117744 most amazing questions, such as 'I put up a web site. When do I start getting money and where does it come from?'"

Amazing but true. I kid you not, I get emails like this all repparttar 117745 time. They're what promptedrepparttar 117746 article inrepparttar 117747 first place. So, in this article, rather than venting, I'll be a little more constructive and actually answerrepparttar 117748 question: Just how exactly DO you make money onrepparttar 117749 Internet?

1. The simplest - join an affiliate program (hell, join LOTS of affiliate programs) and spend your time and money advertising and promoting it to drive traffic torepparttar 117750 you-beaut self-replicating website every other affiliate gets. A la

This is a VERY inefficient way of trying to make money online. And it will cost you a fortune before it yields a return. If it ever really does. If you're VERY lucky, you MIGHT just cover your costs.

(If you don't know what an affiliate program is, read "Affiliate Programs ... A Not THAT Easy Start To Your Own Online Business" at

2. Create a content-based website, get traffic to it and use it to promote your affiliate programs. The trick here is to sign up for affiliate programs related torepparttar 117751 subject matter you choose for your website. The idea is that, by creating a content-based website, you will attract targeted REPEAT traffic, thereby increasingrepparttar 117752 odds that someone will buy one of your affiliate program products. This is a MUCH better option than #1. and will save you a fortune on advertising.

3. Create a content-based website, get traffic to it and use it to sell your own products. Anything that can be delivered digitally is a good bet - software, e-books etc.

4. Do #3. above and establish your OWN affiliate program so other people can also sell your product in exchange for a commission.

Be sure to give them a you-beaut self-replicating website in case they're following plan #1. Hey - just because it won't pan out for them doesn't mean you still can't getrepparttar 117753 benefit of their hard work. After all, if you have several hundred affiliates, that's several hundred sales for you if each of them only makes one sale. And best of all, your army of affiliates is each spending a fortune on advertising so YOU don't have to! And just think what a valuable learning experience all of this is for them. You went through it so why not them, right? In fact, they'll probably end up THANKING you one day!

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