-First Commandment: Purposeful

Guerrilla Marketers view design not as a matter of subjective likes and dislikes but as a strategic tool intended to achieve specific goals. Guerrillas avoid unnecessary decoration. Every mark on page must serve a purpose. Guerrillas make design decisions based on how efficiently their designs communicate a desired message to a specific audience.

Guerrilla Marketing design begins with a plan, based on careful analysis of message, audience and competition.

-Second Commandment: Recognition

Guerrilla Marketers refuse to get lost in a crowd. They know is it better to stand out and be recognized rather than confused with their competition.

Guerrillas recognize that their customers and prospects are bombarded with thousands of competing messages each day. Accordingly, Guerrillas choose colors, typefaces and layouts that project a distinct, easily recognized image that sets their message apart and accurately reflects their values.

Their designs project a consistent image throughout all of their marketing. Consistency is achieved by using a unique combination of colors, type and layout throughout their print and online communications. This consistency multiplies impact of their marketing dollars.

-Third Commandment: Readable

Guerrilla Marketing Design is reader-friendly design.

Guerrillas recognize that readers are in a hurry and that anything that interferes with easy reading sabotages delivery of their message.

This is what he did: He paid a few aged people who had nothing better to do than play cards whole day and told them to make some picket signs and protest against hypnotism in front of his building.

A week later, picket signs were made. And bunch of elderly people duly came and stood wait under building very early in morning. They started shouting slogans and waved their picket signs that said:

* “Hypnotism is work of devil” * “Hypnotism is evil” * “Hypnotism is mind control” * “Save our children”