That's Rich

Written by Charlie Taylor

The Internet has always been home torepparttar weird andrepparttar 101006 wonderful, but inrepparttar 101007 past few weeks I've discovered some strange new phenomena that left me slightly perplexed.

Going online a couple of weeks ago I came across an animated mouse on a motorbike speeding acrossrepparttar 101008 webpage I was visiting. At first I tried to take no notice of it because I've come across stranger stuff onrepparttar 101009 Net before. However, as I scrolled downrepparttar 101010 page,repparttar 101011 mouse followed me until I got bored of its presence and escaped to another website.

As I was later to find out, my monitor was not possessed and neither hadrepparttar 101012 website been defaced by fiendish hackers. The rodent on wheels was merely a new type of online ad informing me that a telecom operator in Ireland had launched a new high-speed Internet service that would make it quicker to surfrepparttar 101013 Net.

This wasn'trepparttar 101014 first time I had come across such an ad. A second website I visited seemed to disappear from view, only to be replaced by an animated motor car saving planet earth from alien attack, while yet another site bombarded me withrepparttar 101015 moving image of a new mobile phone that prevented me from viewingrepparttar 101016 page properly.

Welcome torepparttar 101017 world of rich media ads, a relatively new online advertising format which features video or animation that float or walk across web pages as you surf.

If you've not come across such a format yet, then be warned, you will do soon. New research from Nielsen-Netratings indicates that advertisers are wising up torepparttar 101018 fact that Internet users dislike traditional forms of online advertising such as banners and pop-up ads and so are coming up with new formats to tempt us into clicking through.

Nielsen-Netratings latest report reveals that traditional companies such as General Motors and Procter & Gamble are increasingly turning to rich media online ads because they're seen to cut throughrepparttar 101019 clutter of general online advertising, and result in more selective placements for advertising. In fact, nine out ofrepparttar 101020 top ten rich media advertisers inrepparttar 101021 US in Q1, 2002 were traditional companies, rather than dotcoms, according to Nielsen-Netratings.

Unlike formats such as pop-up or pop-under ads which delugerepparttar 101022 poor Internet user with a thousand and one links to sites they don't want to visit, rich media ads seek to hiderepparttar 101023 fact that they're trying to sell you something by dazzlingrepparttar 101024 consumer with smartly designed concepts and groovy looking graphics.

Short But Sweet--Keys to Writing Effective Classified Ads

Written by Elizabeth Sinclair

Short But Sweet--Keys to Writing Effective Classified Ads

By Elizabeth Sinclair

The key to writing an effective classified ad lies in your ability to say a lot with a little. In other words, grab my attention, tell me aboutrepparttar best features of your product or service, and command me to buy in 50 words or less.

Sound easy enough? Many people think writing a classified ad is a no-brainer until they get started. Then they discover that, try as they might, they can't get their point across in only 50 words.

When you are passionate and excited aboutrepparttar 101005 product or service you offer, it is difficult to sum up that enthusiasm in a short block of text. However, if you have a few definitive rules in mind before you start writing your classified ad, it will be easy as pie:

1. Capture attention with headlines--Headlines arerepparttar 101006 key to grabbing a reader's attention. They are what people read first, so if you don't interest them withrepparttar 101007 headline, they won't read on. State your best selling point concisely in fewer than 5 words. Use action words that appeal torepparttar 101008 emotions, like "SAVE" or "WIN."

Remember to target your audience tightly. Many classified ad writers make their headlines too all-inclusive, rendering them non-specific. Pick 3 or 4 key groups of people, and write different headlines for each. If you are marketing to soccer moms, say something like "TIRED FROM JUGGLING KIDS AND WORK?" If you are marketing to college students you could say something like, "TIRED OF JUGGLING HOMEWORK AND A JOB?"

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